Talent.com
Senior Marketing Operations Manager
Senior Marketing Operations ManagerLater • Chicago, IL, US
Senior Marketing Operations Manager

Senior Marketing Operations Manager

Later • Chicago, IL, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.permanent]
[job_card.job_description]

Senior Marketing Operations Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.

We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About This Position

We're looking for a Senior Marketing Operations Manager to serve as the connective tissue between our marketing technology, data, and strategy. Reporting to the VP of Revenue Operations, you'll own the systems, processes, and insights that power how Later's marketing engine runs from campaign execution to attribution modeling and revenue analysis.

This is a high-impact role for a technically fluent, strategically minded operator who can architect the right systems, build scalable processes, and enable smarter, faster marketing decisions. You'll be hands-on in Marketo and Salesforce, helping to ensure our Marketing system stack inclusive of Marketo, HubSpot, Salesforce, Segment, GA4 works as one unified ecosystem, and evolve the data infrastructure and operational discipline that drive growth across Marketing, Sales, and Services.

What You'll Be Doing

Strategy

  • Act as the operational architect for Marketing designing systems, processes, and workflows that improve efficiency, visibility, and performance across the funnel.
  • Partner with Marketing and RevOps leadership to align on data strategy, attribution modeling, and budget optimization.
  • Translate business objectives into scalable marketing operations frameworks that support pipeline, revenue, and customer lifecycle goals.

Technical / Execution

  • Own and optimize the Core Marketing system Marketo ensuring data flows accurately and tools are properly integrated.
  • Support large cross-functional initiatives (e.g., migrations, system integrations, marketing-to-sales handoff optimizations).
  • Contribute to lead scoring, lifecycle management, and campaign taxonomy to drive consistency and reporting accuracy.
  • Manage and execute marketing automation programs for email nurtures, webinars, gated content, and multi-channel campaigns.
  • Lead the daily administration of Marketo, managing users, roles, campaign structures, and naming conventions.

    • Team / Collaboration

  • Partner closely with Demand Gen, Brand, Product Marketing, and Customer Success to ensure campaigns launch efficiently and accurately.
  • Collaborate with RevOps, Sales Ops, and Data Engineering to align on CRM processes, reporting, and attribution frameworks.
  • Serve as a trusted advisor to marketers on campaign best practices, process design, and tool adoption.
  • Mentor junior team members and cross-functional peers, with potential to grow into people leadership within 612 months.

    • Research / Best Practices

  • Stay ahead of evolving MarTech trends, integrations, and automation strategies to keep Later's systems best-in-class.
  • Continuously evaluate new tools, vendors, and data enrichment solutions that can improve scalability and insight quality.
  • Document processes, create internal playbooks, and drive operational excellence across the marketing organization.

    • What Success Looks Like

    Within the first 612 months, success will look like :

  • A well-documented MarTech ecosystem where Marketo, Salesforce, and HubSpot are well integrated and new use cases for Marketo are identified, fully integrated, and functioning seamlessly.
  • Standardized campaign frameworks and taxonomies that enable consistent reporting and measurement across all marketing channels.
  • Accurate, trusted marketing data that drives confident decision-making and clear ROI visibility.
  • Faster, more reliable campaign and Event lead execution across Marketing powered by automation, streamlined processes, and operational discipline.
  • Recognition as a trusted strategic partner to the VP of Revenue Operations, VP of Demand Generation and the broader marketing leadership team.

    • What You Bring

  • 6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations within a SaaS or high-growth environment.
  • Proven expertise in marketing automation administration (Marketo required) and CRM systems such as Salesforce, HubSpot .
  • Strong command of data management and integration tools (e.g., Segment, GA4, and cross-platform orchestration.
  • Experience designing and maintaining lead scoring models, campaign taxonomies, and lifecycle frameworks .
  • Deep understanding of marketing data hygiene, normalization, and attribution methodologies .
  • Analytical mindset with the ability to connect operational metrics to business outcomes and influence strategy through insight.
  • Exceptional collaboration and communication skills able to work fluidly across Marketing, Sales, Data, and Finance.
  • Curious, proactive, and solution-oriented : you thrive on improving systems and finding smarter ways to work.
  • Bachelor's degree in Business, Marketing, Data, or a related field (or equivalent experience).

    • How You Work

  • Driven by Impact : You deliver results that matterprioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
  • Strategic & Customer-Centric : You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
  • Curious & Growth-Oriented : You seek knowledge, ask sharp questions, and apply learnings fastchallenging the status quo with a mindset of improvement.
  • Collaborative & Resilient : You thrive in change by staying resourceful, solution-focused, and positiveremoving roadblocks, sharing insights, and keeping morale high.
  • Accountable & Honest : You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
  • Emotionally Intelligent : You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

    • Our Approach to Compensation

    We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

    Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission / variable) while for others it is structured as Salary only.

    To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

    Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

    Salary Range :

    $ 132,000 - 142,000 USD

    #LI-Hybrid

    Where We Work

    We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be

    [job_alerts.create_a_job]

    Operation Manager • Chicago, IL, US

    [internal_linking.related_jobs]
    Senior Lifecycle & Marketing Operations Manager

    Senior Lifecycle & Marketing Operations Manager

    Provi • Chicago, IL, US
    [job_card.full_time]
    Provi is a leader in the B2B digital marketplace for the wholesale alcohol industry, and we’re seeking a talented.Senior Lifecycle & Marketing Operations Manager.This role is the cornerst...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Performance Marketing Manager

    Senior Performance Marketing Manager

    Dropps • Chicago, IL, US
    [job_card.full_time]
    The Senior Growth Marketing Manager will help accelerate our next stage of growth.You'll own performance marketing for our DTC business - connecting creative, media, and data - to drive efficie...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Marketing Operations

    Director, Marketing Operations

    Culture Amp • Chicago, IL, US
    [job_card.full_time]
    Join us on our mission to make a better world of work.Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies crea...[show_more]
    [last_updated.last_updated_30]
    Enterprise Field Marketing Manager

    Enterprise Field Marketing Manager

    Meltwater • Chicago, IL, United States
    [job_card.full_time]
    Meltwater is seeking a dynamic, results-oriented, and data-driven Enterprise Field Marketing Manager to join our expanding Americas Enterprise Marketing team. In this role, you will collaborate with...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Manager, U.S. Marketing Strategy & Operations

    Senior Manager, U.S. Marketing Strategy & Operations

    Bank of Montreal • Chicago, Illinois, USA
    [job_card.full_time] +1
    Youre a dynamic capable experienced storyteller and strategic thinker with a strong appreciation for branding and marketingeven if you dont think of yourself as a marketer today.Youre fascinated by...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Strategic Partnerships Marketing Manager

    Strategic Partnerships Marketing Manager

    CNA • Chicago, Illinois, USA
    [job_card.full_time]
    You have a clear vision of where your career can go.And we have the leadership to help you get there.At CNA we strive to create a culture in which people know they matter and are part of something ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Events Manager

    Marketing Events Manager

    Redwood Logistics • Chicago, Illinois, USA
    [job_card.full_time]
    Vice President Demand Generation.Recognized by Gartner in their Modern 4PL Market Guide Redwood Logistics is at the forefront of industry innovation. Our cutting-edge supply chain technology pairs w...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Marketing Manager

    Senior Marketing Manager

    JUF Brand • Chicago, IL, US
    [job_card.full_time]
    Join the JUF marketing team to lead mission-driven projects that support Jewish community events, programs, and messaging through smart strategy, compelling content, and seamless execution.This rol...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Marketing Specialist- onsite

    Senior Marketing Specialist- onsite

    TGG Accounting • Chicago, Illinois, USA
    [job_card.full_time]
    Onsite Chicago IL - Cabrini-Green area.This is a fully onsite role ideal for a creative hands-on marketer with strong design and execution skills. Lead and manage the companys marketing and listing...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Business Operations Manager, Global Enterprise

    Senior Business Operations Manager, Global Enterprise

    Sprout Social • Chicago, IL, United States
    [job_card.full_time]
    Sprout Social is looking to hire a Senior Business Operations Manager, Global Enterprise.Why join Sprout's Sales & Success team?. Joining the Sales & Success team at Sprout Social is an opportunity ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Manager, Marketing Operations

    Senior Manager, Marketing Operations

    Litera Group • Chicago, IL, United States
    [job_card.full_time]
    You may choose to display a cookie banner on the external site.You must specify the message in the cookie banner and may add a link to a relevant policy. If you are unfamiliar with these requirement...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Growth Marketing Manager

    Senior Growth Marketing Manager

    Industrious • Chicago, IL, US
    [job_card.full_time]
    Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Manager, Field Marketing

    Senior Manager, Field Marketing

    Acrisure • Chicago, Illinois, USA
    [job_card.full_time]
    A global fintech leader Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. In the last twelve years Acrisure has grown in revenue fro...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    BD and Marketing Manager Special Projects

    BD and Marketing Manager Special Projects

    Sidley Austin LLP • Chicago, Illinois, USA
    [job_card.temporary]
    The Business Development and Marketing Manager Special Projects is a key member of Sidleys Marketing and Business Development Department who provides flexible hands-on support across offices pract...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Operations Communications Manager

    Operations Communications Manager

    Spectraforce Technologies • Chicago, IL, United States
    [job_card.full_time]
    Title Operations Communications Manager.Location - North Chicago - Hybrid? IL 60064.What are the top 3-5 skills, experience or education required for this position : . Experienced content creator a...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Marketing Operations Manager, 24002 PM

    Marketing Operations Manager, 24002 PM

    BuiltIn Integration Sandbox • Chicago, Illinois, USA
    [job_card.full_time]
    Belvedere Trading is a leading proprietary trading firm proudly headquartered in downtown Chicago.Our traders work hard to provide liquidity to the market through their market-making activities and...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Manager, U.S. Marketing Strategy & Operations

    Senior Manager, U.S. Marketing Strategy & Operations

    USA Jobs • Chicago, IL, US
    [job_card.part_time]
    You're a dynamic, capable, experienced storyteller and strategic thinker with a strong appreciation for branding and marketing. You're fascinated by consumer behavior.You know how to visualize data ...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Membership Marketing Manager

    Membership Marketing Manager

    American Medical Association • Chicago, IL, United States
    [job_card.full_time]
    Membership Marketing Manager, Acquisition.The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization.We are a unifying voice...[show_more]
    [last_updated.last_updated_30] • [promoted]