Program Manager, Community Fundraising

About BCRF:

Breast cancer is a complex disease with no simple solution. Every diagnosis is unique and puts lives at risk. We must stop breast cancer in its tracks, and research is the answer. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in a wide range of research—including prevention, diagnosis, treatment, survivorship, and metastasis—because each area of investigation informs another, propelling us toward the solutions we urgently need. We convene and connect the best minds in science—giving them the opportunity to pursue their most innovative ideas. Our combination of investment and cross-disciplinary collaboration accelerates the entire field and builds momentum for new discoveries. BCRF-funded investigators have been behind every major breakthrough in breast cancer research, and the field is moving faster than ever. We are fueling the world’s most promising research and we can’t stop now.

About the Role:

The Program Manager, Community Fundraising serves a critical role in the execution and growth of BCRF’s marketing and fundraising strategy, and reports to the Associate Director, Community Fundraising. The Marketing & Communications team drives increased awareness and visibility of BCRF’s mission and leads engagement through direct and peer-to-peer fundraising along with other digital strategies, raising more than $8 million online annually.

This role collaborates across external departments and with internal colleagues on the Marketing and Communications team, serves as a primary contact for individuals and groups fundraising for BCRF and manages multiple charity partner fundraising programs for the organization.

The Program Manager will be an integral part of BCRF’s peer-to-peer fundraising team. The Program Manager is responsible for the acceleration, growth and expansion of programmatic activities related to peer-to-peer fundraising, including but not limited to endurance events, panhellenic programs and employee engagement initiatives. The Program Manager will work to elevate awareness of these programs, activating the grassroots community to increase participation, establishing new opportunities to increase channel revenue, and provide one-to-one fundraiser support and customer service.

This position is based in New York, New York. BCRF currently requires staff to work onsite a minimum of three days per week.

Primary Responsibilities:

Strategy, Engagement & Fundraiser Support

• Work closely with the Associate Director, Community Fundraising and the Independent Events team to grow peer-to-peer annual revenue and number of fundraisers participating in the program.
• Research and propose new fundraising programs that feed into existing BCRF peer-to-peer programmatic areas and ones we have yet to consider.
• Serve as a main point of contact for program participants fundraising for BCRF. Provide fundraising resources, tangible support, and information about BCRF for fundraisers to use as they communicate with their friends, family and networks to increase conversion and brand loyalty.
• Oversee and manage existing charity partner endurance programs (e.g. marathons, races, and more), including but not limited to the TCS New York City Marathon and the United Airlines NYC Half Marathon. Develop a strategy to expand to new races and events. Market, recruit and provide one-to-one fundraising support for all participants and ensure all requirements as a charity partner are completed.
• Spearhead BCRF’s streaming and gaming program, understanding best practices in this space and opportunities to engage more streamers with BCRF’s mission. Help streamers communicate BCRF’s mission to their followers. Manage online streaming and fundraising platforms, including Twitch, Tiltify and Streamlabs.
• Collaborate across teams internally to build out employee engagement opportunities and accompanying resources.
• Identify, oversee the design process, and distribute incentives that would inspire fundraisers to amplify their support of BCRF and help maintain high retention rates.
• Passionately communicate BCRF’s mission, approach, impact and efficiency to the grassroots community.
• Assist donors with GoFundMe Pro and other fundraising platform questions, including: Helping to process donations, issuing refunds, sending receipts.
• Send handwritten and electronic thank you notes to select grassroots supporters of all sizes thanking them for their efforts and support.

Content & Amplification

• Flag fundraisers – small and large – for coverage in BCRF’s social media, blog, emails, print publications and brand campaigns.
• As a member of the Marketing and Communications team, work with colleagues to identify unique stories to pitch to news outlets in key markets across the U.S.
• Develop marketing assets and materials to promote BCRF’s peer-to-peer platform, engaging new and existing supporters.
• Provide fundraisers with materials, messaging and tools to serve as BCRF brand ambassadors and help grow brand awareness.

Data Management:

• Establish objectives and success metrics (e.g. peer-to-peer growth, impact).
• Produce data and analytics to provide regular reports that will enhance our understanding of each program’s fundraising; measure trends and provide actionable insights to drive growth and increased engagement.

About You:

The ideal candidate is a self-starter who is comfortable working independently. Customer service experience, superb communication and organizational skills, and the ability to prioritize, problem-solve and multi-task under deadline are vital.

Candidates should be familiar with the nonprofit industry and grassroots fundraising, energized to inspire small donors, and extremely engaged in community building and social media. The ideal candidate is also sensitive to the challenges of people living with – and being treated for – breast cancer, and empathetic to those who have lost loved ones to the disease. Applicants should be extremely responsive and proactive, abreast of news and trends (print, web, broadcast, social), and passionate about mission-driven causes.

Qualifications:

• Bachelor’s degree in communications, public relations, journalism, marketing, business, public administration or related field
• 3-5 years of experience in peer-to-peer, nonprofit fundraising, development, community activism, event planning or related field
• Proficiency with Raiser’s Edge and Classy/GoFundMe Pro, or other CRM and peer-to-peer fundraising tools, strongly preferred
• Strong oral and written communication skills
• Highly skilled in Microsoft Office Suite and Adobe Creative Cloud
• Demonstrated ability to set strategy, mobilize communities and implement effective marketing initiatives
• Proficiency in reporting and communicating analytical insights
• Genuine interest in women’s health and community building
• Understanding of today’s nonprofit landscape, fundraising platforms, and social media
• Able to thrive in a high-paced, highly creative environment and manage multiple priorities simultaneously.
• Critical thinker accustomed to working and problem-solving in strategic and diplomatic ways
• Positive can-do attitude with a passion for the mission and work of BCRF
• Project management skills
• Proficiency with Raiser’s Edge and Classy/GoFundMe Pro, or other CRM and peer-to-peer fundraising tools, strongly preferred
• Ability to lift, move or carry up to 20 pounds on an occasional basis; ability to push or pull a cart weighing up to 100 pounds

The Program Manager must be able to support fundraising activities, BCRF events and other key moments taking place outside of business hours, including at night and occasionally on weekends (all with advance notice).

Travel:
May require travel outside the New York Metro Area averaging 1-2 times a quarter throughout the year.

Compensation and Benefits:
This is a full-time exempt role. The salary range for this role is $70,000 - $80,000. Our compensation packages include an exceptional benefits package focusing on employee physical, mental and financial wellness. More specifically we offer

• Medical, dental and vision coverage from the first day of employment; with the election of certain medical plans, BCRF helps significantly defray the cost of out-of-pocket expenses with contributions to a health reimbursement account or heath savings account.
• The opportunity to enroll in pre-tax Commuter Transit, Flexible Spending Account or Health Savings Account and Dependent Care Account from the first day of employment.
• 401K, with up to a 5% match each pay period; employee contributions and any match are immediately fully vested
• Paid parental leave offering 18 weeks 100% paid leave for a birthing parent and 12 weeks 100% paid leave for non-birthing parent
• Paid Time Off including
• 15 days of annual vacation time in first year of employment, increasing with length of service
• 7 days of annual paid sick time
• Paid holidays along with BCRF wide half days and summer Fridays

To Apply:

Please submit a CV and cover letter expressing your intention to apply for the role. After uploading your CV, please select the "upload attachment" option on the next screen to provide your cover letter.

Only candidates short-listed for an initial interview will be contacted. Please, no phone calls.

Our Commitments

BCRF upholds an equal opportunity employment policy and employs personnel without regard to race, creed, color, ethnicity, national origin, ancestry, religion, sex, sexual orientation, gender identity or expression, marital status, age, physical or mental ability, veteran status, military obligations, genetic information, or any other basis protected by applicable law. This policy applies to all applicants, employees, consultants, third-party workers.