Senior MarTech Developer

Job Description

Job Description

Job Title : MarTech Lead Developer with Tealium CDP experience

Location : Irving TX (remote is also fine)

Duration : 12 months

Summary

We are seeking a highly skilled and experienced MarTech Developer / Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations

Key Responsibilities

Digital Marketing & Targeting Architecture :

Design and implement a robust media marketing architecture for new and existing customers, encompassing

• Targeting & Retargeting : Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).
• Lead Media Activation integration to enable digital marketing through social media and advertising platforms

Real-time Personalization :

Customer Data Platform (CDP) Development :

 Data Ingestion & Orchestration : Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.

 Customer Segmentation & Profiling : Develop and maintain customer segments based on behavioral, demographic, and other relevant data.

 Data Activation : Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements ) to activate customer data for personalized campaigns.

o Design and implement a robust prospect data store, including :

 Data acquisition and enrichment strategies.

 Data quality and hygiene processes.

 Data privacy and compliance considerations.

o Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team

o Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases

o Facilitate communication and knowledge sharing across all stakeholders.

o Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.

o Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,).

o Strong understanding of data integration, data warehousing, and data pipelines.

o Proficiency in SQL and NoSQL databases.

o Experience with cloud computing platforms (GCP).

Qualifications

Education :

Technical Skills :

Other Skills :