Lead Product Marketing Manager

Lead Product Marketing Manager

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work mattersand so do you.

About the Role

We are seeking a Lead Product Marketing Manager to lead go-to-market strategy, positioning, and commercialization across our OneView global payroll product portfolio. This role is highly strategic, requiring strong business acumen, market expertise, and the ability to influence across Product, Sales, Marketing, and Executive teams. The ideal candidate will own end-to-end product marketing efforts from market segmentation and messaging, to launch leadership, and performance tracking. As a senior member of the team, you will also mentor junior marketers and serve as a trusted advisor to Product Management and GTM leadership.

Key Responsibilities

• Market & Customer Strategy
• Define segmentation strategy and Ideal Customer Profiles (ICPs) across multiple product lines or segments.
• Lead competitive intelligence and market trend analyses to shape strategy and drive differentiation.
• Partner on customer journey mapping initiatives across buyer and user personas.
• Act as a senior "voice of the customer" by synthesizing field and customer feedback to shape roadmap strategy.
• Conduct opportunity sizing and whitespace analyses to guide investment priorities.
• Positioning & Messaging
• Own product value proposition development across a portfolio or major market segment.
• Define persona frameworks and lead capability mapping to ensure clear, differentiated messaging.
• Drive the company's differentiation strategy versus competitors and parity plays.
• Build compelling narratives that tie product capabilities to customer business outcomes.
• Product Commercialization
• Lead end-to-end commercialization efforts, from launch planning to adoption measurement, across multiple products or segments.
• Partner with Pricing and GTM leadership to drive monetization strategies, packaging, and feature tiering.
• Experiment with and scale new GTM motions (e.g., product-led, usage-based, or hybrid approaches).
• Influence international GTM prioritization and support expansion strategies.
• Define and track impact metrics, ensuring launches translate into measurable business outcomes.
• Business & Product Influence
• Act as a senior advisor to Product Management, shaping long-term roadmap direction.
• Translate customer, competitive, and market insights into actionable product and sales strategies.
• Influence sales strategy, packaging, and GTM motions based on win / loss and market analysis.
• Mentor and guide junior product marketing team members, fostering growth and alignment.

Minimum Required Qualifications

58 years of experience in product marketing, product management, or related roles, with a strong track record in SaaS / B2B.

Proven success leading complex product launches and GTM strategy at scale.

Expertise in market segmentation, competitive analysis, and opportunity sizing.

Strong communication and storytelling skills, with the ability to influence senior stakeholders.

Experience working closely with Sales, Product, and Marketing leadership.

Ability to manage multiple priorities across a large portfolio with a data-driven approach.

Leadership experience, including mentoring or managing junior team members, preferred.

Success in This Role Looks Like

Clear, differentiated positioning that elevates the company's competitive standing.

Flawless execution of multiple product launches with measurable impact on revenue and adoption.

Strong GTM alignment across Product, Sales, and Marketing, driving efficiency and growth.

A data-backed performance narrative that informs executive decisions.

Recognition as a senior thought partner and trusted advisor across the business.

Company Overview

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry because great organizations know their workforce is their competitive edge.

Learn more at ukg.com.

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.