Lead Marketing Specialist

Job Description

Benefits (Exempt Regular)

UMB offers a comprehensive benefits package that prioritizes wellness, work/life balance, and professional development, along with additional exciting perks that employees can take advantage of. This position participates in a retirement program (pension or optional retirement plan/ORP) that must be selected and is effective on your date of hire. Exempt regular staff receive a generous PAID leave package that includes over 4 weeks of vacation accrued each year, 15 paid holidays, 3 personal leave, unlimited accrual of sick time, and comprehensive health insurance; professional learning and development programs; tuition remission for employees and their dependents at any University System of Maryland school; and flexible work schedules and teleworking options (if applicable per job).

UMB is a public university and constituent institution of the University System of Maryland. All employees are expected to work primarily physically within the State of Maryland.

Primary Duties

• Lead vision, leadership, and counsel for UMB's communications and marketing efforts, including overseeing an integrated communications plan for multiple projects. Facilitate operations within the marketing function to ensure projects specifications and defined outcomes are met. Identify needs and develop communication strategies with marketing specifications including defined outcomes and deadlines.
• Lead strategic planning for UMB's marketing campaigns such as core values, sustainability, and campus resources. Works collaboratively with media team, digital marketing, and web communications to develop comprehensive communications and marketing approach.
• Formulate, create, and manage marketing strategies, plans, and program content by conducting market research and identifying strategic communications opportunities with internal and external partners.
• Prepare University press releases and marketing information for media and communication distribution. Produce informational items such as brochures, direct mail, and advertising to promote the school or University's facilities and services.
• Research and creates novel approaches to building business such as special events, media outlets, special services, or incentives. Lead communications and logistics for special events. Providing regular updates on upcoming events and research, content ideas for the magazine and for social media sharing to the School's communications team.
• Generates proposals, contracts, and other documents to secure business. Negotiates terms and conditions with some latitude.
• Developing benchmark criteria to track and evaluate the effectiveness of the UMB's communications strategies on a regular basis. Maintains a database or other records of projects.
• Develop relationships and maintains contact with various media outlets. Engage with key media outlets, both proactively and reactively.
• Performs other duties as assigned.

Qualifications

Education: Bachelor's degree required. Degree in marketing, advertising, communications, journalism, or related field of study is preferred.

Experience: Five (5) years of experience in marketing, public relations, communications, media, public, or client relations.

Supervisory Experience: N/A

Certification/Licensure: N/A

Other: Except for qualifications established by law, additional related experience and formal education in which one has gained the knowledge, skills, and abilities required for full performance of the work of the job class may be substituted for the education or experience requirement on a year-for-year basis with 30 undergraduate college credits being equivalent to one year of related experience. In instances where specific education and/or experience is required only directly related education and/or experience may be substituted.

Knowledge, Skills, Abilities

Knowledge of position requirements. Knowledge of all applicable requirements, regulations, and laws. Skill in effective use of applicable technology/systems. Ability to effectively communicate both verbal and written thoughts, ideas, and facts. Ability to work cooperatively with others and independently. Ability to demonstrate, understand, apply, and adhere to the UMB Core Values of Respect and Integrity, Well-being and Sustainability, Equity and Justice, and Innovation and Discovery.

Hiring Range

81,000 - 90,000, Commensurate with education and experience

EEO Statement

UMB is committed to cultivating a diverse and inclusive workforce and is proud to be an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, ancestry or national origin, sex, pregnancy or related conditions, sexual orientation, gender identity or expression, genetic information, physical or mental disability, marital status, protected veteran's status, or any other legally protected classification.

ADA Accommodation

If you anticipate needing a reasonable accommodation for a disability under the Americans With Disabilities Act (ADA), during any part of the employment process, please submit a UMB Job Applicant Accommodation Request. You may also contact Please note that only inquiries concerning an ADA request for reasonable accommodation will be responded to from this email address.

Title IX

The University of Maryland, Baltimore prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to the Title IX Coordinator. Read the UMB Notice of Non-Discrimination for more information.

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