Senior Analyst, eCommerce (Retail Media)

Senior Analyst, eCommerce (Retail Media)

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

The Senior Analyst is assigned to clients' brands and is responsible for monitoring and maintaining campaign development, activation, and innovation across Amazon and other utilized marketplaces. The analyst develops and maintains strong knowledge of the clients’ business and applies their online marketplace understanding to help deliver against clients’ needs and objectives, particularly as they relate to Amazon growth and acceleration strategy. The analyst must be adept with Amazon Marketing Services (AMS) Paid Search / Sponsored Product Listings and Amazon Media Group (AMG) services such as on-site display advertising and AAP. The ideal candidate is organized, data-driven, collaborative, self‑starter who is eager to learn and thrives in a fast‑paced, ever‑changing landscape. Our eCommerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.

Responsibilities

Gather research necessary to build a new campaign focusing on the client's strategy and growth of Amazon Marketing Services (AMS) Paid Search / Sponsored Product Listings and Amazon Media Group (AMG) services.

Continuously learn various and evolving aspects of eCommerce retail environment, industry trends, ad formats and new tools.

Assist the manager in gathering necessary data for plan development.

Generate paperwork necessary for purchase authorization and ensure vendor counter‑signature received.

Monitor and maintain campaign budgets, pacing and bid adjustments.

Active monitoring and management of performance and competitive landscape.

Monitor and optimize eCommerce performance to meet business objectives.

Successful completion of training programs and requisite certifications.

Foster strong relationships with internal teams and client groups.

Group keywords into ad groups and develop relevant ad copy and extensions.

Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client sign‑off.

Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma.

Primary party responsible for trafficking approved plan into search engines and trafficking approved plan.

Development and implementation of optimizations and / or testing plans (e.g., search query reports, negative keyword maintenance, keyword overlap, testing implementation).

Pull data to inform campaign reporting and develop strategic insights with clear actionable items.

Run the campaign QA process to ensure accurate campaign implementation, pacing and performance.

Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization.

Active participation in client status and reporting calls, including presentation of reporting.

Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval.

Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team.

Responsible for learning all relevant tools for reporting, analytics and competitive analysis (bid management platforms, Benchtools, Google Trends).

Mastery of all core metric calculations and relationships (e.g., CPC, CPA, CTR, SOV, weighted averages).

Serve as subject‑matter expert for analysts and be a resource for training and ad‑hoc questions.

Establish professional, productive rapport with sales representatives / media vendors.

Qualifications

Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.

1+ years of experience in bid management, paid search campaign development / management / optimization with leading search platforms.

Experience with Amazon Marketing Services (AMS) Paid Search / Sponsored Product Listings and Amazon Media Group (AMG) services or similar marketplaces and tools.

Strong understanding of eCommerce.

Strong analytical thinking and mathematical skills and ability to manage data.

Understanding of Search PPC and digital display advertising.

Resourceful, curious, and motivated individual with ability to work independently as well as in a team setting.

Strong organizational and communication skills.

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.

Equal Opportunity Employer

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health / Wellness / Comfort reimbursements to help you invest in your future and work / life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World’ Program encouraging employees to work from anywhere; Publicis Groupe has an office for up to 6 weeks a year (based on eligibility)

Business Resource Groups that support multiple affinities and alliances

Compensation

Compensation Range : $59,850.00 - $82,740.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2 / 2 / 2026.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

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