Talent.com
Digital Marketing Manager
Digital Marketing ManagerPavago • Memphis, TN, US
Digital Marketing Manager

Digital Marketing Manager

Pavago • Memphis, TN, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Digital Marketing Manager

Position Type : Full-Time, Remote Working Hours : U.S. Eastern Time (EST)

About the Role : Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company's marketing strategy across all channels. This role blends strategic vision with hands-on executionideal for a growth-minded marketer who thrives in fast-paced environments, understands the latest B2B marketing trends, and can drive measurable impact across paid, organic, outbound, and brand initiatives. The Digital Marketing Manager will oversee the full marketing funnel, from demand generation to brand positioning, ensuring consistent pipeline growth and long-term brand equity.

Responsibilities :

Strategy & Leadership :

  • Develop and execute a holistic B2B marketing strategy that drives both growth and brand awareness.
  • Own the marketing funnel end-to-endfrom demand generation to lead nurturing to brand positioning.
  • Partner closely with leadership and sales teams to align marketing strategies with revenue goals.
  • Build, manage, and mentor a high-performing marketing team (in-house or external resources as needed).

Campaign Management :

  • Lead and optimize multi-channel campaigns across paid media, SEO, social media, email marketing, outbound, and partnerships.
  • Manage budgets and allocate spend effectively across channels to ensure maximum ROI.
  • Oversee creative direction and messaging to maintain brand consistency and impact.

    • Execution & Optimization :

  • Plan, launch, and monitor campaigns that attract, engage, and convert qualified leads.
  • Experiment with innovative acquisition tactics and continuously improve performance through A / B testing.
  • Collaborate with content, design, and technical teams to ensure cohesive execution across touchpoints.

    • Analytics & Reporting :

  • Track, analyze, and report on marketing performance metrics, including traffic, lead quality, CAC, and ROI.
  • Use data-driven insights to refine targeting, messaging, and channel strategies.
  • Present performance updates and actionable recommendations to leadership on a regular basis.

    • What Makes You a Perfect Fit :

  • Strategic thinker who can connect business goals to marketing outcomes.
  • Hands-on executor comfortable working across channels and tools.
  • Creative storyteller with a passion for building brands that resonate.
  • Data-driven decision-maker who thrives on testing, learning, and optimizing.
  • Confident leader with exceptional communication and collaboration skills.

    • Required Experience & Skills (Minimum) :

  • Proven experience in B2B marketing leadership , ideally as Head of Marketing, Growth Lead, or Senior Marketing Manager.
  • Demonstrated success driving measurable growth through paid ads, outbound campaigns, and organic marketing.
  • Strong understanding of modern B2B marketing trends, tools, and strategies (LinkedIn, Meta, Google Ads, HubSpot, outreach and analytics platforms).
  • Ability to balance strategic planning with hands-on execution.
  • Analytical mindset with experience interpreting data and making data-backed decisions.
  • Excellent leadership, project management, and communication skills.

    • Ideal Experience & Skills :

  • Experience leading digital marketing functions for B2B service-based or professional industries.
  • Strong background in account-based marketing (ABM) or performance-driven demand generation.
  • Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo.
  • Experience managing and mentoring cross-functional marketing teams.
  • Creative approach to storytelling, branding, and campaign design.

    • What Does a Typical Day Look Like? A Digital Marketing Manager's day is a mix of strategy, execution, and analysis. You will :

  • Review campaign performance dashboards and adjust strategies accordingly.
  • Collaborate with content, sales, and leadership teams to align goals.
  • Develop and schedule new campaigns across paid and organic channels.
  • Monitor lead flow and pipeline data to ensure consistent results.
  • Brainstorm and test new acquisition ideas to improve performance.
  • End the day reviewing reports, optimizing ad spend, and preparing briefs for upcoming initiatives.

    • In short : you'll be the driving force behind both growth and brand impact.

    Key Metrics for Success (KPIs) :

  • Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
  • Customer acquisition cost (CAC) and marketing ROI.
  • Website traffic and conversion rates.
  • Lead-to-opportunity conversion rate.
  • Brand visibility and engagement across channels.

    • Interview Process :

  • Application Review Assessment of experience and alignment with role requirements.
  • Initial Interview Discussion of background, marketing expertise, and fit.
  • Technical Interview Conversation with the marketing lead to assess technical and strategic skills.
  • Final Interview Deep dive with the client's leadership team to evaluate cultural and strategic fit.
  • Offer & Background Verification
    • [job_alerts.create_a_job]

    Digital Marketing Manager • Memphis, TN, US

    [internal_linking.related_jobs]
    Junior Technical Key Account Manager for eCommerce solutions

    Junior Technical Key Account Manager for eCommerce solutions

    Scandiweb • Memphis, TN, US
    [job_card.full_time]
    Junior Technical Key Account Manager for eCommerce Solutions.For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Drummonds, Tennessee, US
    [job_card.full_time] +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    OCPA • Millington, Tennessee, us
    [filters.remote]
    [job_card.part_time] +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director, Account Management

    Director, Account Management

    AmerisourceBergen Corporation (Cencora) • Memphis, TN, United States
    [job_card.full_time]
    Our team members are at the heart of everything we do.At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on ...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Digital Marketing Advisor

    Digital Marketing Advisor

    FedEx • Memphis, Tennessee, US
    [job_card.full_time]
    Under minimal supervision, plans and executes digital product strategy, technology / product development, technology and / or product support and / or customer engagement strategies in support of the com...[show_more]
    [last_updated.last_updated_30]
    Business Development Officer

    Business Development Officer

    Renasant Bank • Memphis, TN, United States
    [job_card.full_time]
    US-AL-Birmingham | US-MS-Jackson | US-TN-Memphis | US-MS-Tupelo.Employer : Republic Business Credit, a subsidiary of Renasant Bank. This position serves Republic Business Credit which is a subsidiary...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Remote Sales Representative (50k-90k per year)

    Remote Sales Representative (50k-90k per year)

    Professional Careers • Bartlett, Tennessee
    [filters.remote]
    [job_card.full_time] +1
    We're looking for candidates with great customer service skills to fill our Remote role!.This role is entirely remote and offers full-time / Part time hours with flexibility.We are ready to schedule ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Remote Financial Controller - AI Trainer ($150 per hour)

    Remote Financial Controller - AI Trainer ($150 per hour)

    Mercor • Bartlett, Tennessee, US
    [filters.remote]
    [job_card.full_time]
    UK / Canada / Europe / Singapore / Dubai / Australia-based • •Investment Banking or Private Equity Experts • • for a research project with a leading foundational model AI lab. You are a good fit if you : - Have •...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Analyst, Hotel Level Marketing - Agency Solutions

    Analyst, Hotel Level Marketing - Agency Solutions

    Hilton • Memphis, TN, United States
    [job_card.full_time]
    This is a remote position based in Chicago, IL.As an Analyst on Hilton's Americas Marketing team - reporting into our Manager, Hotel Level Marketing Agency Solutions- you will be part of the broade...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Online Research Participants (Pay up to $3,000 / study) - Multiple Payment Options Including PayPal and Gift Cards (Hiring Immediately)

    Online Research Participants (Pay up to $3,000 / study) - Multiple Payment Options Including PayPal and Gift Cards (Hiring Immediately)

    Maxion Research • Millington, Tennessee, US
    [job_card.part_time]
    Join Our Part-Time Research Studies Today!.Are you eager to earn extra income from the comfort of your home? We are looking for motivated individuals to participate in paid research studies includi...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Remote Financial Manager - AI Trainer ($150 per hour)

    Remote Financial Manager - AI Trainer ($150 per hour)

    Mercor • Bartlett, Tennessee, US
    [filters.remote]
    [job_card.full_time]
    UK / Canada / Europe / Singapore / Dubai / Australia-based • •Investment Banking or Private Equity Experts • • for a research project with a leading foundational model AI lab. You are a good fit if you : - Have •...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of Sales & Marketing

    Director of Sales & Marketing

    CUSA, LLC • Memphis, TN, USA
    [job_card.full_time]
    [filters_job_card.quick_apply]
    Develop and implement sales & marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales & marketing strategies are set, tactical plans are created ...[show_more]
    [last_updated.last_updated_30]
    Director, Data Insights & Innovation

    Director, Data Insights & Innovation

    QuidelOrtho • Memphis, TN, United States
    [job_card.full_time]
    QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecula...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Mobile Associate - Retail Sales

    Mobile Associate - Retail Sales

    T-Mobile USA, Inc. • Senatobia, Mississippi, US
    [job_card.full_time] +1
    At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation pack...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted]
    Staff - Director Registered Nurse (RN) - Med Surg / Telemetry - $130K-160K per year

    Staff - Director Registered Nurse (RN) - Med Surg / Telemetry - $130K-160K per year

    Core Medical-Perm • Bartlett, TN, United States
    [job_card.full_time] +2
    Core Medical-Perm is seeking a Registered Nurse (RN) Med Surg / Telemetry Director for a nursing job in Bartlett, Tennessee. Job Description & Requirements.Director of Med / Surg - Telemetry.Must have...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    staff - Registered Nurse (RN) - Case Manager, Home Health - $32-36 per hour

    staff - Registered Nurse (RN) - Case Manager, Home Health - $32-36 per hour

    AccentCare • Senatobia, MS, United States
    [job_card.full_time]
    AccentCare is seeking a Registered Nurse (RN) Case Manager, Home Health for a nursing job in Senatobia, Mississippi.Job Description & Requirements. RN / Registered Nurse, Home Health.Coverage Area : ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sr. Analyst (Digital Products) / Product Analytics

    Sr. Analyst (Digital Products) / Product Analytics

    Syntricate Technologies • Memphis, TN, United States
    [job_card.temporary]
    Please take a moment to review the job description below.If you are interested in applying, please reply so we can talk about it more. The interview process will be initiated as soon as possible.We ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sales and Marketing Manager

    Sales and Marketing Manager

    Ambassador Worldwide Protection Agency • Memphis, TN, US
    [job_card.full_time]
    [filters_job_card.quick_apply]
    Ambassador Worldwide Protection Agency is looking for several highly driven, ambitious sales and marketing professionals ready to take their careers to new heights. We are a top-tier licensed securi...[show_more]
    [last_updated.last_updated_30]