Business Development Manager

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

This role is based in our Boston office.

Omdia is a leading global technology research and advisory group, part of Informa TechTarget, providing deep market intelligence, consulting, and analysis on technology markets.

Omdia work with the most valuable B2B tech companies in the world and currently serve 87% of the top 100!

We have over 300 analysts across 25 research locations, working with clients in over 150 countries - when our analysts speak, the industry listens!

Role Objective

The role is centered on orchestrating go-to-market strategies to drive growth with a strategic and prolific focus on net new logo acquisition and untapped market penetration, while maintaining Omdia’s high standards of client partnership and industry expertise.

Core Responsibilities

Lead systematic prospecting and execute strategic campaigns to win new customers, expand into new personas, and generate high-value opportunities within the technology sector. You will own the full sales cycle, from prospecting to deal closure, focusing on hunting net-new clients in technology and enterprise sectors to support their critical business objectives.

• New Logo Acquisition Leadership: Live and breathe your key targets and own the entire sales process, from initial contact and qualification to negotiation and closing deals.
• Go-to-Market Orchestration: Build and execute integrated sales motions uniting demand generation, Sales Development Representative’s (SDR’s) outreach, and hunting activities to land new accounts.
• Systematic Prospecting: Develop repeatable and scalable processes for identifying and engaging new buyers, leveraging market intelligence, persona mapping, and competitive analysis to prioritize prospects.
• Build client relationships and value proposition: Build trust with clients at senior levels to then align Omdia’s insights, guidance, and tools with client priorities to demonstrate value.
• Team Collaboration & Enablement: Work closely with Marketing, SDR, and Sales Enablement teams to orchestrate pipeline generation, share best practices, and maintain discipline in outbound hunting activities. Work with the wider Omdia analyst and consulting teams to ensure that clients are delighted with the service they receive
• Performance Reporting: Deliver accurate forecasts and pipeline metrics focusing on prospecting conversion rates, net-new business growth, and campaign ROI.

Qualifications

• 5+ years of experience selling technology or related market intelligence/research consulting services.
• Experience selling into industries such as:
  • Cybersecurity
  • SaaS
  • AI
  • IT Infrastructure
  • Consumer Devices
  • Channel
• Proven track record of net new business development (“hunter” profile) with demonstrated ability to penetrate untapped accounts and close deals in the $100K+range.
• Mastery of advanced B2B sales methodologies in consultative selling, solution selling, and complex pursuits for technology research and advisory services.
• Experience in outbound prospecting and new logo acquisition.
• Excellent communication and presentation skills, with the ability to articulate complex technological concepts to diverse audiences
• Strong CRM and sales automation tool experience, including pipeline management and data-driven performance optimization.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $100,000- $120,000 + commission, based on experience.

This posting will automatically expire on March 5, 2026.