Senior Manager, Brand Marketing & Content

Position Summary

The Senior Manager of Brand Marketing is a dynamic leader and strategic thinker responsible for shaping and driving the vision of our industry-leading vacation brand. This role blends creative ambition with operational excellence—leading marketing strategy, inspiring teams, and building a dominant global vacation brand. As a steward of the brand, this individual ensures consistent storytelling and positioning, while fostering curiosity and innovation to stay ahead of cultural and consumer trends. With sharp detail and a drive for best-in-class results, this role goes beyond building strategies. This position will build ideas, content, and activations designed to build awareness and conversation for the brand globally. This leader is energized by complex business challenges and is a proactive problem‑solver who doesn’t wait for direction—delivering bold, creative solutions that accelerate the brand forward.

Essential Duties and Responsibilities:

1.Creating and building ideas that can help breakthrough and build relevancy for Royal as a vacation brand. This requires an understanding of trends, cultural connection and an inspired curiosity. Storytelling is the core of our brand expression. This role mandates a clear ability to identify and create a cohesive and powerful story.

2. Lead development and execution of annual brand marketing plans that drive awareness, revenue, and channel success—grounded in insights, clear briefs, and measurable KPIs. Budget and forecasting excellence required.

3. Oversee creative and production processes with agencies, partners, and internal teams—guiding shot lists, creative reviews, and concept development. Evaluate and negotiate contracts as needed, with solid knowledge of music and talent rights.

4. Champion brand clarity in visuals and tone—equipping cross-functional teams with tools and playbooks for consistency. This is ongoing and critical to our ambitions.

5. Provide and oversee direction on photo and video shoots executed by internal and external teams. Mentor and train to ensure alignment with brand objectives and elevate storytelling.

6. Manage agency and stakeholder relationships, optimizing scope, hours, and resources for agile execution.

7. Stay ahead of media and creative trends, applying insights to evolve creative and initiate project and program briefs which are key to agency and creative team success. Ensure alignment with marketing calendar and department initiatives. Drive integrated activations across paid media—out-of-home, TV, audio, experiential, and conversation-driving ideas.

8. Be a catalyst for bold brand expression, championing and creating ideas that inspire and drive the brand forward. Collaborate with analytics to define success metrics, deliver informed briefs, and analyze project performance.

9. Mentor and grow talent—creating a culture of collaboration, curiosity, and accountability while building brand and campaign capabilities.

10. Own and evolve brand guidelines, assets, and messaging frameworks, ensuring relevance and scalability across teams.

11. Lead budget planning, reconciliation, and forecasting with strong financial stewardship, identifying ROI opportunities. Oversee content trafficking, compliance, legal coordination, rights management, and approvals. Performs other duties as required. This job description does not imply that these are the only responsibilities; employees may be assigned additional duties by management.

Qualifications, Knowledge and Skills:

• Bachelor’s degree in marketing, communication or other related field required

• 8+ years of experience in brand marketing with an emphasis on creative and campaign management for a consumer brand.

• Proven ability to lead brand strategy and execution with a deep understanding of integrated marketing, production, and media.

• Exceptional people and project leadership—adept at managing high-performing teams and complex campaigns from concept through delivery.

• Strong business acumen with demonstrated experience managing multi-million-dollar budgets and assessing marketing ROI.

• Collaborative, inspiring, and adaptable leader who thrives in a fast-paced, evolving environment.

• Creative thinker with a passion for brand storytelling and an eye for design, detail, and innovation. Experience with content capture and content development

• Excellent written, verbal, and executive presentation skills.

• Strategic thinker with a bias toward action and curiosity

• Detail-oriented project manager with top-tier organizational skills

• Inspirational team leader and coach

• Confident in creative direction and production oversight

• Analytical mindset with ability to translate insights into strategy

• Skilled in managing agencies, partners, and cross-functional collaboration

• Tech-savvy with proficiency in PowerPoint, Excel, and project management tools

• Experience with leading complex photo and video productions with on location shooting and talent. Minimum size of 25 people.

• Willingness to travel as needed for shoots or brand activations (up to 7+ days at a time)

• Interest in or experience with modern AI‑assisted creative or marketing tools is a plus; candidates with AI‑related certifications are encouraged to apply, but it is not a requirement.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We hope to see you onboard soon!

No immigration sponsorship is offered.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.