Growth Demand Generation Associate

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.

About the role

We’re looking for a Growth Demand Generation Associate to power high-velocity, high-quality campaign execution across New Logo (NLS) and Cross-Sell (XS). This person will sit at the intersection of Demand Gen, Growth, Lifecycle, PMM, and Marketing Ops to transform strategic direction into compelling copy, assets, and channel-ready campaigns that resonate with our buyer personas.

If you’re a marketer with strong creative instincts, excellent copywriting skills, and the ability to rapidly ship and iterate campaigns across channels, this is the role for you.

What you will do

• Creative Development & Copywriting
• Write high-converting email sequences, ads, landing page copy, nurture content, in-product messaging, webinar follow-ups, and other assets across NLS and XS.
• Translate persona insights, product value props, and campaign briefs into compelling messaging for HR and Exec buyers
• Build creative variations for A / B and multivariate testing across paid, email, and DG programs.

Campaign Execution Across Channels

Experimentation & Iteration

Cross-Functional Collaboration

Content & Asset Production

Performance Insights & Optimization

What you will need

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.