A company is looking for a Digital Marketing Manager (B2B) to drive and optimize its digital presence.
Key Responsibilities
Plan, launch, and optimize multi-channel B2B campaigns to generate qualified leads
Identify and target specific buyer personas and industry segments through precise messaging
Manage digital content distribution and optimize website performance and conversion flows
Required Qualifications
4+ years of experience in B2B digital marketing or demand generation
Strong hands-on experience with LinkedIn Ads, Google Ads, and email marketing
Proven ability to reach niche B2B audiences and generate high-quality leads
Experience with CRM and marketing automation platforms
Solid understanding of conversion optimization and campaign analytics
Digital Marketing Manager • Raleigh, North Carolina, United States