Senior Manager, CRM Marketing

A company is looking for a Senior Manager, CRM Member Marketing.

Key Responsibilities

Build and manage CRM journeys, developing automated campaigns to drive member engagement

Own data flow and integrations, ensuring reliable and personalized communication

Design scalable campaign architecture across multiple channels while maintaining compliance and brand integrity

Required Qualifications and Education

5+ years of experience in CRM or lifecycle marketing with a focus on marketing automation

Deep familiarity with CRM platforms such as Customer.io, Iterable, or Braze

Working knowledge of HTML and data integrations via APIs or data pipelines

Experience managing complex, multi-channel marketing programs

Bachelor's degree in a related field