Events Marketing Manager

Your Role

Zip is looking for an Events Marketing Manager to join our growing Corporate Marketing Organization.

In this role, you will be the engine responsible for the end-to-end planning, flawless execution, and optimization of a high volume of third-party sponsored events. This includes everything from large-scale tradeshows with compelling booth activation to smaller, high-value 1 : 1 executive meeting programs.

You will work closely with cross-functional teams to create compelling activations, thought leadership, and awareness to promote our campaigns effectively. The ideal candidate is a metric-driven, disciplined professional who can bring a creative vision while leveraging meticulous attention to detail and excellent project management to ensure every initiative delivers the best possible ROI and pipeline contribution.

You Will

• Supporting the planning, execution, and optimization of third-party sponsored events to drive engagement, generate leads, and enhance our brand presence.
• Maintain project deliverables and timelines project management tools / planning, demonstrating hyper-focused attention to detail to ensure flawless execution across numerous concurrent events.
• Own all event logistics and production, including vendor negotiation and management, contract review, budget adherence, and on-site execution.
• Work with sales teams to identify best sales attendance, select contacts for on-site meetings, and run pre-event know-before-you-go meetings.
• Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement.
• Partner with Brand, Corporate, and Product Marketing to develop creative and engaging booth activations, customer stories, messaging, and event experiences that bring our brand story to life and ensure a high-quality attendee experience.
• Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre- and post-campaign activation.
• Establish a centralized event reporting system, utilizing CRM and data reporting tools (e.g., Salesforce) to rigorously track event performance metricsincluding MQL-to-SQL conversion, cost-per-lead (CPL), and pipeline influencedto determine and prove event ROI.
• Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging).
• Provide support to the broader Field Marketing team as needed, leveraging event expertise to assist with regional or hosted event logistics.

Qualifications

Nice to Haves

The salary range for this role is $118,00 - $130,000. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.

Perks & Benefits

We're looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!