Senior Brand Creator, Culture & Growth Ambassador

Senior Brand Creator, Culture & Growth Ambassador

SoHo West, New York City | Full-time | In-office

We’re building the most loved beverage brand in the world.

Be LOVE™ is building the future of beverages across multiple categories. Founded by Kurt Seidensticker (Founder of Vital Proteins, early investor in Ghost Energy and Koia) and Leslie Scofield (Toms, Aviator Nation, Summit Series) , Be LOVE™  isn’t just another beverage brand—it’s a cultural movement for wellness, connection, and performance. Our balanced electrolyte drinks are made for everyone, every day, designed to help people feel their best. Our NYC office is the engine driving the brand forward.

We’re building a team of A-players across marketing, growth, and technology—and we’re looking for a team of Senior Brand Creator, Culture & Growth Ambassadors. You’ll be the creative and operational engine of our Influencer / Creator Marketing program—responsible for sourcing, coaching, and managing the talent that will help scale Be LOVE™  into a generational beverage brand. From drafting airtight briefs to securing ad authorization and optimizing performance reads, you will be the key operational link between high-quality creator content and measurable business results, fueling our next phase of brand growth.

Who You Are

You turn creator chaos into clean, on-time posts. You speak the platform, you think in checklists, and you keep receipts. You balance taste with targets and treat every booking like a mini-launch. You move fast, protect the brand, and make it easy for creators to win with Be LOVE™ . You are the Creator and the Face of the Brand.

You own an active, established channel and you are skilled at generating viral, native content. You understand hooks and retention because you do it yourself, and you are comfortable being on camera as the authentic face of Be LOVE™  on and off your channels.  You connect people, remember details, and keep the energy warm, organized, and moving.

About the Role

Be LOVE™  is looking for a passionate, results-driven Senior Brand Creator, Culture & Growth Ambassador to serve as the authentic, full-time face of the brand. This role merges Brand Ambassadorship, High-Volume Content Creation, strategic execution, and analytical reporting, working across organic and paid channels to make influencer marketing a key brand and business driver.

The Impact You Will Make

You will work directly with the Senior Creator Program Lead to shape the program's future by focusing on four  core areas :

• Strategic Growth : Contribute to the master roadmap, playbook, and measurement plan to elevate influencer & creator marketing into a top-tier acquisition and engagement channel for Be LOVE™
• Creative Excellence : Serve as a primary coach for our creator network, ensuring all content is best-in-class, aligns with brand values, and achieves campaign objectives.
• Performance Optimization : Own the monitoring and reporting of campaign performance (organic and paid), providing actionable insights to continuously optimize strategy, execution, and ROI.
• Build a community : Help build and nurture a tight-knit ecosystem of creators, ambassadors, and superfans, keeping group chats active, feedback loops alive, and our presence strong online and in IRL.

What You’ll Do

Creator Sourcing & Relationship Building

Campaign Management & Logistics

Reporting & Optimization

Requirements

What You Bring

You’ll Thrive If You…

Tech Stack You Might Touch

Google Sheets, Notion, Slack, Airtable

GRIN, Captiv8, or impact.com for tracking and payouts

UTM builders, link trackers, shared asset drives

Frame.io and basic edit tools for cuts and timestamps

What Really Matters

Helpful Degrees

Marketing, Communications, Public Relations, Journalism, Media, or related fields welcome—equivalent experience works if your tracker and results tell the story.

Benefits

Why Be LOVE™

Through our relationship with GivePower, every can of Be LOVE ™  sold helps provide 10 people in need with access to safe drinking water for one day. This is hydration that goes beyond function—it’s hydration that gives back.

Benefits

Comprehensive medical, dental, vision, FSA / HSA, commuter benefits; 401(k) with 6% match (immediate vesting); life and disability; monthly wellness and connectivity stipends.