Marketing Director

Description

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At Lactalis in the USA, we're committed to providing meaningful opportunities for our people to learn, grow, and thrive-whether you're just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, President specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone's cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi's, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values-Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued.

Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

Lactalis American Group, part of the Lactalis family of companies, is currently hiring a Marketing Director based in New York, NY.

Job Summary

The Marketing Director will lead the President brand and Imported Portfolio for Lactalis American Group in USA with strong focus on accelerating growth across key categories. This role will spearhead strategies to drive brand business growth, increase market share, drive profitability, expand deli and dairy usage occasions and accelerate core business. The ideal candidate is a strategic leader with expertise in brand transformation, strategy, communication, product development and omnichannel marketing execution.

From your EXPERTISE to ours

Key responsibilities for this position include:

• Implement the President Marketing strategy, ensuring relevance and differentiation in the U.S. market.
• Lead plans to drive market share gain and category expansion.
• Develop a multi-year growth roadmap for imported cheeses.
• Oversee annual marketing plans, including media strategy, A&P allocation, and omnichannel campaigns.
• Manage creative agencies to deliver impactful advertising, packaging, and in-store communication aligned with brand positioning.
• Ensure pricing, promotions, and distribution strategies maximize market share and profitability.
• Utilize syndicated data (IRI, Nielsen) and internal systems to monitor performance and identify growth opportunities.
• Conduct consumer research to guide product development and communication strategies.
• Own P&L responsibility for the portfolio, ensuring financial targets are met and gap-closing plans are implemented proactively.
• Collaborate with Sales, Category Management, R&D, and Industrial teams to ensure flawless execution of marketing initiatives.
• Provide strategic input to Sales for forecasting, budgeting, and retailer-specific programs.
• Build and mentor a high-performing marketing team, fostering creativity, accountability, and collaboration.

Requirements

From your STORY to ours

Qualified applicants will contribute the following:

Education

• Bachelor's degree is required; MBA strongly preferred.
• A major in Business / Engineering / Marketing is favored.

Experience

• 15+ years of progressive marketing experience, including brand management and portfolio leadership required.
• Proven track record in brand relaunch or transformation.
• Experience in food/dairy industry and imported products preferred.

Certifications and specific knowledge

• Expertise in brand strategy, innovation, and omnichannel marketing.
• Strong financial acumen with P&L management experience.
• Exceptional leadership, communication, and project management skills.
• Proficiency in Microsoft Office and familiarity with syndicated data tools (IRI, Nielsen).

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.

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