Childcare Sales Development Representative (Enrollment Specialist)

About Us

At Little Learner Childrens Academy, we believe that every child deserves a strong start and every family deserves a supportive partner in their childcare journey. With multiple thriving centers and a commitment to quality education, were looking for a passionate, results-orientedSales Director to lead our enrollment and growth initiativ

Position Summary

The Childcare Sales Development Representative (SDR) is responsible for driving new family enrollment through proactive outreach, relationship-building, and effective lead qualification. This role focuses on converting inquiries into tours, tours into enrollments, and enrollments into long-term family partnerships. The SDR ensures every lead is nurtured to the point of Sales Ready Revenue (SRR)meaning fully qualified and ready to start care.

Key Responsibilities

1. Lead Management & Outreach
Respond promptly to all incoming inquiries (phone, email, web, social media, walk-ins).
Make outbound calls, texts, and emails to nurture leads and encourage tours.
Track all lead activity in CRM or center management software (Procare, Brightwheel, CRM tools).

2. Tour Scheduling & Conversion
Conduct engaging and informative family tours that highlight curriculum, safety, and school culture.
Follow up with families post-tour to address questions and close enrollment.
Maintain a high tour-to-enrollment conversion rate.

3. Sales Ready Revenue (SRR) Qualification
Identify families who are ready to start care and ensure all documents, immunizations, and payments are submitted.
Move qualified leads into the Sales Ready Revenue statusmeaning the child is fully prepared to start care.
Coordinate start dates with teachers and directors to ensure a smooth onboarding.

4. Marketing & Community Outreach
Support center marketing efforts, including open houses, community events, and referral campaigns.
Promote enrollment incentives, scholarship programs, and seasonal promotions.
Build partnerships with local businesses, schools, and parent groups.

5. Family Relationship Building
Provide a warm, welcoming, and supportive onboarding experience.
Maintain relationships with prospective families who are not yet ready to enroll.
Communicate center strengths and differentiators with confidence and professionalism.

6. Reporting & Performance Metrics

Track and report the following KPIs:
Lead-to-tour rate
Tour-to-enrollment conversion rate
Sales Ready Revenue (SRR) pipeline
Enrollment growth
Monthly revenue targets

Qualifications
Experience in childcare, early childhood education, or customer service preferred.
Sales or enrollment background strongly preferred.
Excellent communication and relationship-building skills.
Ability to work in a fast-paced environment with multiple priorities.
Strong organizational and follow-up skills.
Knowledge of childcare licensing rules a plus.

Key Strengths
Warm, friendly, and family-centered approach
Strong closer with the ability to build trust quickly
Confident presenter of childcare program benefits
Detail-oriented with strong follow-through
Goal-driven with a passion for helping families