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Social Media Manager
Social Media ManagerBlenders Eyewear, LLC. • San Diego, CA, US
Social Media Manager

Social Media Manager

Blenders Eyewear, LLC. • San Diego, CA, US
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Position Overview We’re looking for a  content-obsessed creator  who lives on their phone (in the best way).

Someone scrappy, fast, culturally tapped-in, and genuinely excited to make things every single day.

You love being behind the camera  and  in front of it.

You understand the Blenders vibe :

  • bold, fun, real, and always moving.
  • As our  Social Media Manager & Lead Creator , you’ll own day-to-day storytelling across all social platforms, with a massive focus on TikTok.

You’re equal parts strategist, shooter, editor, copywriter, and on-camera talent :

  • someone who can concept → create → post → iterate without overthinking it.
  • Position Overview Strategy & Creative Development Build platform-specific content strategies that grow awareness, engagement, and conversion.
  • Lead the full TikTok relaunch - tone, pillars, posting cadence, and growth roadmap.
  • Develop content playbooks across Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging channels.
  • Spot trends early and translate them instantly into Blenders-ready concepts.
  • Own a fast, flexible content calendar across brand campaign content, launches, hype moments, and everyday brand and creator-led storytelling.
  • Drive test-and-learn pilots across formats, hooks, lengths, and shoppable content.

    • Content Creation (Your Superpower) Create, shoot, edit, and publish social-first content daily :

  • high-quality but fast-moving.

    • Be comfortable  as talent  when needed :

  • POVs, voiceovers, try-ons, behind-the-scenes, day-in-the-life, product moments.
  • Produce everything from quick iPhone videos to polished campaign cutdowns.
  • Write clean, witty, human copy that feels native to the platform.
  • Edit in Adobe CC, Final Cut, CapCut, or Canva — whatever gets it done fast and well.
  • Direct creators, athletes, influencers, and UGC partners — and guide them to the right tone and visual style.
  • Creator & Influencer Collaboration Partner with our Community & Culture team on casting, creative direction, and collaborative content.
  • Brief creators with clear concepts and performance expectations.
  • Ensure all creator content feels fun, native, and conversion-ready.
  • Community & Culture Building Lead daily engagement across comments, DMs, tags, duets, stitches, shares, and real-time conversation.
  • Build authentic relationships with fans, creators, and culture voices.
  • Track cultural moments and react  fast  when it makes sense for the brand.
  • Commerce & Performance Explore using Instagram Shopping, TikTok Shop, and platform-native commerce tools to drive sales.
  • Partner with eComm + Paid teams and external agencies to amplify top-performing content.
  • Monitor KPIs (reach, views, engagement, followers, traffic, conversion) and turn insights into action.
  • Benchmark competitors and identify new whitespace opportunities.
  • Collaboration & Leadership Work cross-functionally with Marketing, Creative, Product, Retail, and Digital to produce cohesive, culturally relevant content.
  • Manage timelines, approvals, and content delivery with speed and clarity.
  • Skills & Experience 3–5+ years running social for lifestyle, fashion, consumer, or creator-driven brands.
  • A true builder - you don’t wait for direction; you experiment, create, and post.
  • Comfortable being on camera; understands pacing, hooks, humor, and personality.
  • Strong shooter / editor with an eye for composition, storytelling, and scroll-stopping moments.
  • Experienced working with creators, athletes, influencers, and UGC partners.
  • Excellent copywriter with a playful, flexible tone.
  • Data-curious — you use numbers to make content smarter, not slower.
  • Highly organized, adaptable, and energized by a fast-paced, ideas-on-the-table environment.
  • Work Requirements Bachelor’s degree in Marketing, Communications, or related field preferred.

    • Hybrid role :

  • onsite at our San Diego HQ 3–4 days / week.
  • Willingness to attend shoots, store visits, athlete days, and activations outside of standard hours.

    • Typical schedule :

  • Monday–Friday, 8 : 30 AM – 4 : 30 PM.
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