DIRECTOR – CUSTOMER LOYALTY
Position available at #1 Cochran Buick GMC, Inc. in Pittsburgh, PA. Work closely with management and our growing Marketing & Brand team and leverage data science to identify customer needs and create customer segments to effectively grow revenue. Will also provide advice and guidance on a CRM strategy that successfully engages and retains customers from purchase to repurchase. Responsible for the following duties:
Requirements: Bachelor’s degree in Marketing, Business, Commerce or a related field. Must have five (5) years of work experience in managing loyalty programs, CRM strategies, data segmentation, marketing automation and customer lifecycle journeys. Must be knowledgeable of the following: (1) Applying data science to measure and focus on business KPIs to effectively prioritize projects based on potential business impact; (2) Digital deployment of loyalty programs, including mobile app-based programs; and (3) Agile development practices, user experience and actionable customer needs statements.
Please send resumes to: Ms. Courtney Halle at challe@cochran.com with job title Director – Customer Loyalty in subject line.
Director, Customer Loyalty • Pittsburgh, PA
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