Marketing Content Writer

Job Details

Description

How You'll Contribute:
As a Marketing Content Writer, you will be responsible for crafting compelling and strategic marketing communications across a range of media platforms. This role will work closely with leaders and collaborators in the Sales and Marketing teams to support content strategies aimed at engaging key audiences, including clients, distributors, and prospects. We’re looking for a creative and adaptable communicator with strong writing skills and a passion for developing clear, engaging content in the insurance and financial services space.

About Us:
EquiTrust Life Insurance Company is a national carrier of competitive, client-friendly annuity products sold through a variety of distribution channels, including more than 20,000 independent agents and independent marketing organizations (IMOs). Since 2003, we have provided exceptional customer service to our clients by operating with integrity and passion. Our efforts are supported by a dedicated workforce who execute their responsibilities through teamwork and an entrepreneurial spirit. EquiTrust sells products nationwide and is headquartered in Chicago, Illinois, with operations in West Des Moines, Iowa.

Position Summary:
The Marketing Content Writer is responsible for the development and execution of general communications and advertising through all media strategies designed to ensure the achievement of EquiTrust Sales and Marketing goals. The Marketing Content Writer works closely with leaders within Sales and Marketing to successfully achieve content outcomes. Audiences include distributors, potential distributors, purchasers, and potential purchasers of EquiTrust products. Mediums include blast emails, collateral materials, website, video, mobile application, correspondence and forms.

What You'll Do:

• Creates well-written and engaging content to accurately and in a compelling manner reflect desired concepts as assigned for marketing communications, including product literature, blast emails, industry ads, recruiting ads, promotional campaigns, web content, and sales campaigns.
• Serves as a Company resource for grammar and general writing questions.
• Monitors competitor activities relating to advertising, communications, and promotions to stay informed about industry marketing and product trends.
• Ensures all legal, compliance, and market-conduct-related laws and regulations are adhered to regarding state insurance office requirements and FTC, OCC, FCC, FINRA (if applicable), Privacy Act, Truth in Advertising Act and CAN-SPAM provisions.
• Supports EquiTrust brand development and management with materials designed to build the brand’s identity, image, and general awareness.
• Through communications, drives and stimulates overall consumer and agent activity, as well as motivates and maintains marketing organization and agent relationships.
• Works closely with the Marketing team to achieve marketing strategy goals.
• Engages and partners with applicable stakeholder groups to determine appropriate marketing messaging.
• Responds to and resolves requests according to EquiTrust policies in a prompt, efficient, and courteous manner for external customers, departmental staff, and other EquiTrust personnel at all times.
• Supports the Sales and Marketing team and/or other departments on an as-needed basis. Willingly takes on additional responsibilities as requested in order to accomplish department and Company objectives.
• Actively participates and contributes to the goals and objectives of the Company by working collaboratively and fostering a positive and inclusive work environment.

What You'll Bring:

Education:

• Bachelor’s Degree required.

Experience:

• Minimum 2 years of experience in annuity and life insurance products, marketplace, and sales concepts required.
• Minimum 2 years of communications and marketing experience required.
• Minimum 2 years of experience writing creative and technical content required.
• Minimum 3 years of experience in annuity and life insurance products, marketplace, and sales concepts preferred.

Knowledge, Skills, and Abilities:

• Excellent written and verbal communication, grammar, and editing skills.

• Ability to tailor content to various audiences and mediums.

• Strong problem-solving, interpersonal, and collaboration skills.

• Proficiency with Microsoft Office, including Word and Excel.

• Demonstrated ability to manage multiple projects and deadlines.

• Commitment to fostering inclusive, positive working relationships across departments.

• Strong attention to detail and ownership of content quality.

Where You’ll Work:

• West Des Moines, IA
• Office Location: Mostly Off-Site
• Expected Travel: Travel not likely/required.

EquiTrust is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. Applicants have rights under federal and state employment laws. To learn more, visit EquiTrust Careers.

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