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Consumer Insights Manager
Consumer Insights ManagerUS Tech Solutions • New York, NY, United States
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Consumer Insights Manager

Consumer Insights Manager

US Tech Solutions • New York, NY, United States
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  • [job_card.full_time]
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Job Description :

  • The Global Streaming Research and Insights team is responsible for developing a deep understanding of streaming audiences around the world, then disseminating those findings within the company.
  • The Manager, Streaming Research and Insights is responsible for streaming insights that help meet key business objectives on behalf of streaming brands. This role’s primary responsibility is to assist with the management, analysis and reporting of consumer insights projects and initiatives that support the needs of the streaming business. In particular, the Manager will help re-establish a Post Run Testing initiative around priority and will also help establish weekly reporting on awareness, attribution and intent to view for priority titles leveraging syndicated data.
  • The Manager will also help support the team’s overall responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape and will work on various streaming or general audience insight projects as needed.
  • In addition to extensive analytical and interpersonal skills, this role requires someone who knows how to interpret data and consumer research, who has experience leading primary consumer insights projects and who has an understanding of the streaming landscape. They must demonstrate the ability to see patterns, connect insights among consumers and to take a leadership role in project management. A candidate with a passion for media and streaming is a must.

Responsibilities include, but are not limited to :

  • Work closely with Vice President and the wider team to design, field, coordinate, analyze and disseminate quantitative and qualitative research projects including surveys, online research, focus groups, or other forms of research as required. Subjects will primarily focus on streaming, but may also extend to other topics related to media and technology as well as general audience insight areas when needed.
  • Direct and supervise research vendors where relevant; infuse perspective into projects; ensure outcomes are insightful and deliver on business needs and champion the wide communication of results throughout the organization.
  • As part of the insights team, contribute to establishing best practice processes and approaches, as well as the maintenance and expansion of insights tools and systems.

    • Skills :

  • The ability to lead and manage multiple projects and changing priorities effectively in a complex, fast-paced business environment.
  • Positive attitude, strong interpersonal skills and ability to form strong professional and working relationships.
  • Experience in managing research projects with a high quality of insights being delivered.
  • A high level of accuracy and attention to detail is essential.
  • Strategic thinker with strong analytical skills and the ability to find and tell a clear story based on data.
  • Self-starter who is energetic and enthusiastic, adaptable and customer-oriented.
  • Naturally curious, collaborative and passionate about consumer behavior and the media industry.
  • Must work well under pressure and be able to meet multiple deadlines simultaneously.
  • Experience with crosstab products such as mTab or SPSS is a plus.
  • Fluency in English, with excellent written and verbal communication skills; Able to write concisely and compellingly.
  • Strong PC, Excel and PowerPoint skills a must.
  • The ability to be diplomatic with a high level of cultural sensitivity.

    • Experience :

  • 5+ years in media research, preferably at a media owner (Streaming / TV / digital) or at a research agency
  • Strong experience and knowledge of primary research approaches

    • Education :

  • Completed Bachelor’s Degree

    • About US Tech Solutions :

    US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit

    US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

    Recruiter Details :

    Name : Abhijita Swain

    Email : Abhijita@ustechsolutionsinc.com

    Internal Id : 25-54574

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    Manager Consumer • New York, NY, United States

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