Analyst, Marketing Analytics

JOB SCOPE

& PURPOSE

The Analyst within SBA provides impactful and insightful analysis and business intelligence to Targetbase clients. He/she has a natural curiosity and a desire to discover the answers to key questions via data and research analysis.

MAIN RESPONSIBILITIES

• Delivers impactful analyses of assigned projects with high quality, on time, and within estimated hours
• Reviews data for insights, trends, and key observations
• Develops working knowledge of Targetbase’s key analytical competencies
• Solves problems by thinking through approaches to the data or analysis
• Participates as a collaborative team member, holding himself/herself and the team accountable for the work
• Puts the client first, anticipating, understanding, and meeting/exceeding client expectations

PERFORMANCE EXPECTATIONS

• Produces high-quality analyses
• Is a strong and proactive member of the SBA team
• Is able to deliver assignments of at least one to two out of Targetbase’s six analytical competencies
• Is actively learning
• Is demonstrating mastery of SBA’s marketing analytics tools and an understanding of data models and data marts
• Demonstrates through day-to-day activities a commitment to the vision and guiding principles of the agency and the vision and strategic plan for SBA

EXPERIENCE & EDUCATION

• Minimum of 1-2 years of applied analytics experience
• Experience in some or all of the following areas of marketing analysis: segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market research
• Bachelor’s Degree is required

KNOWLEDGE & ABILITY

• Basic knowledge of analysis techniques
• Proficient with SAS or R
• Proficient in Excel, Word, and PowerPoint
• Effective communication skills

POSITION REQUIREMENTS

• Overtime as necessary
• Some travel may be required

Local candidates only, no relocation provided.