Talent.com
Product Marketing Manager
Product Marketing ManagerFotona • Dallas, TX, US
Product Marketing Manager

Product Marketing Manager

Fotona • Dallas, TX, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
  • [filters_job_card.quick_apply]
[job_card.job_description]

Globally recognized for exceptional product performance and versatility, Fotona develops award-winning aesthetic, medical, and dental lasers.

With over 50 years of laser expertise and industry leadership, Fotona has sold over 30,000 lasers worldwide with distribution in over 60 countries.

Fotona’s reputation for excellence is earned from its dedication to R&D, unparalleled quality, reliability, ease of use, and durability.

The Product Marketing Manager is responsible for driving adoption, engagement, and revenue growth across Fotona’s worldwide portfolio by leading commercialization and go-to-market execution.

This role ensures that global product launches and campaigns are successfully implemented, consistent with brand positioning, and adapted to meet the needs of regional markets.

As the link between upstream strategy and in-market execution, you will partner with regional sales and marketing teams, clinical education, and creative functions to deliver compelling product stories, customer engagement initiatives, and sales enablement tools that accelerate growth across diverse geographies.

Key Responsibilities :

  • Global Go-to-Market (GTM) Execution Lead product launch planning and execution globally, ensuring consistent messaging while enabling regional customization.
  • Build global GTM playbooks, campaign toolkits, and launch packages for regional teams.
  • Sales Enablement Develop global sales training programs, presentations, and collateral that highlight product value and differentiation.
  • Partner with regional leaders to equip field teams with customer-ready resources and success stories.
  • Campaign Development & Demand Generation Create integrated global campaigns across digital, events, PR, and partnerships to drive awareness and adoption.
  • Manage the global marketing calendar to align launches, seasonal priorities, and strategic initiatives.
  • Customer & Market Engagement Collaborate with KOLs, providers, and distributors worldwide to create advocacy, testimonials, and reference sites.
  • Monitor post-launch feedback across markets to refine positioning and identify lifecycle opportunities.
  • Cross-Functional Collaboration Partner with upstream program managers to ensure strategic alignment and clear translation of value propositions.
  • Work with creative, digital, and regional marketing teams to ensure consistent brand execution across geographies.
  • Performance & Optimization Track product adoption and marketing campaign effectiveness across regions.
  • Provide insights, best practices, and recommendations to regional teams to optimize execution.

Requirements :

  • 5–8 years of experience in downstream product marketing, commercialization, or go-to-market roles with proven global exposure.
  • Demonstrated success launching and scaling products across multiple international markets.
  • Ability to translate complex product features into clear, compelling value stories for customers and partners.
  • Experience creating global sales enablement resources and marketing toolkits.
  • Strong collaboration skills, with a track record of working effectively with regional leaders, sales teams, and cross-functional stakeholders.
  • Skilled in managing multiple global projects simultaneously with attention to detail and timelines.
  • Data-driven mindset with the ability to evaluate campaign success and adjust strategies for maximum impact.
  • Exceptional communication and presentation skills, with the ability to influence stakeholders across cultures and geographies.
  • Experience in highly regulated industries (e.g., healthcare, technology, beauty, or financial services) strongly preferred.

    • Additional Requirements :

  • Valid passport and ability to travel domestically and internationally (approximately 15-20%).
  • Ability to work flexible hours, including evenings and weekends as needed.
  • Ability to lift and carry up to 20 to 50 pounds on a daily / weekly basis, ability to lift and carry over 50 lbs. occasionally, and ability to push / pull very heavy equipment on wheels / casters seldom.
  • Ability to stand, push / pull, bend, squat, stretch, reach, twist / turn, walk, and reach throughout the day, and work at a computer and sit for extended periods.

    • Compensation :

  • Competitive pay based on experience.
  • Excellent benefits package including Medical, Dental, Vision, and Life Insurance. 401(k) with matching.
  • Opportunity to develop and grow a career within a fast-growing and industry-leading company.
  • Fotona is proud to be an equal-opportunity employer.
  • We celebrate diversity and are committed to fostering an inclusive environment for all employees.  Powered by JazzHR
    • [job_alerts.create_a_job]

    Product Marketing Manager • Dallas, TX, US

    [internal_linking.related_jobs]
    Marketing Manager

    Marketing Manager

    Jobot • Dallas, TX, US
    [job_card.full_time]
    Own the brand, lead local activation, and build a marketing engine that matches our growth.This Jobot Job is hosted by : Hunter Dahlstrom. Are you a fit? Easy Apply now by clicking the "Apply Now" bu...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sr Product Marketing Manager

    Sr Product Marketing Manager

    T-Mobile USA, Inc. • Frisco, TX, United States
    [job_card.full_time] +1
    At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation pack...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Sr Product Marketing Manager

    Sr Product Marketing Manager

    Thomson Reuters • Frisco, Texas, USA
    [job_card.full_time]
    Were seeking a creative collaborative and motivated Product Marketing Senior Manager who blends customer insight data-driven decision making high analytical aptitude and go-to-market excellence to ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Product Manager, US Downstream Marketing - Acute Care and Monitoring

    Senior Product Manager, US Downstream Marketing - Acute Care and Monitoring

    Medtronic Plc • Dallas, TX, US
    [job_card.full_time]
    At Medtronic, you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovat...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Product Marketing

    Director, Product Marketing

    BCD Travel • Dallas, TX, United States
    [job_card.full_time]
    Director, Product Marketing Remote.Full time, remote, United States.BCD Travel is redefining the corporate travel landscape with digital experiences that surprise and delight travelers and drive me...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Product Marketing Manager

    Product Marketing Manager

    Hearst • Dallas, TX, US
    [job_card.part_time]
    The Product Marketing Manager (PMM) plays a pivotal role in connecting product innovation to market opportunities.You will own the go-to-market strategy, messaging, positioning, and enablement for ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Product Marketing Manager, Director

    Product Marketing Manager, Director

    ON Semiconductor • Allen, TX, US
    [job_card.full_time]
    Director, Product Line Marketing Isolation.Join a global leader in semiconductor innovation as a Director, Product Line Marketing for our Isolation Solutions portfolio, which includes technologies...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Product Marketing Manager IV : 25-06833

    Product Marketing Manager IV : 25-06833

    Akraya Inc • Plano, Texas, United States
    [job_card.full_time]
    [filters_job_card.quick_apply]
    Skills : Marketing, Sales-Expert, Product-Intermediate, Payroll-Advanced, Analytics-Intermediate.Location : Plano, TX (#LI-Hybrid). As the Staff Product Marketing Manager for Workforce Solutions Sales...[show_more]
    [last_updated.last_updated_30]
    Digital Product Marketing Manager

    Digital Product Marketing Manager

    UWorld, LLC • Dallas, TX, US
    [job_card.full_time]
    [filters_job_card.quick_apply]
    We are seeking a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on...[show_more]
    [last_updated.last_updated_30]
    Product Marketing Manager - Corporate & Investment Banking

    Product Marketing Manager - Corporate & Investment Banking

    Texas Capital Bank • Dallas, TX, US
    [job_card.full_time]
    Texas Capital is built to help businesses and their leaders.Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly expe...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Growth Marketing Manager

    Growth Marketing Manager

    SiteCare • Dallas, TX, US
    [job_card.full_time]
    Your mission : own and grow SiteCare's pipeline of Sales Qualified Leads (SQLs).You'll bring a fresh perspective, take big swings, and refuse the way we've always done it if there's a faster path to...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Manager - Perspectium

    Marketing Manager - Perspectium

    Idera • Dallas, TX, US
    [job_card.full_time]
    Marketing Manager For Perspectium Brand.Perspectium is a ServiceNow-native integration application and service you can trust. The solution was created by the founding developer of ServiceNow.Service...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Product Marketing Manager

    Product Marketing Manager

    Saxon Global • Dallas, TX, US
    [job_card.full_time]
    Marketing, Communications, Business Administration or related) 8+ years of IT / Engineering 3+ years delivering GTM for SaaS or B2B 3+ years of hands-on Confluence.[show_more]
    [last_updated.last_updated_30] • [promoted]
    Product Marketing Manager

    Product Marketing Manager

    Dallas Staffing • Dallas, TX, US
    [job_card.full_time]
    Globally recognized for exceptional product performance and versatility, Fotona develops award-winning aesthetic, medical, and dental lasers. With over 50 years of laser expertise and industry leade...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Manager Marketing Technologies

    Manager Marketing Technologies

    Southwest Air • Dallas, TX, US
    [job_card.full_time]
    Manager Marketing Technologies.Southwest firmly believes that our People are our greatest asset, and Leaders within the Company support our People by ensuring all have equal opportunity for learnin...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Product Marketing Solutions Manager, Networking

    Product Marketing Solutions Manager, Networking

    NVIDIA • Dallas, TX, US
    [job_card.full_time]
    Networking Product Marketing Solutions Manager.NVIDIA has been transforming computer graphics, PC gaming, and accelerated computing for more than 25 years. It's a unique legacy of innovation that's ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sr. Product Marketing Manager

    Sr. Product Marketing Manager

    USA Jobs • Dallas, TX, US
    [job_card.full_time]
    Senior Product Marketing Manager (PMM).This is a remote position, however, the candidate must reside within 30 miles of one of the following locations : Portland ME, Chicago IL, Boston MA, Washingto...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Product Marketing Manager | Compensation and Workforce Planning Solutions

    Senior Product Marketing Manager | Compensation and Workforce Planning Solutions

    Deel • Dallas, TX, US
    [job_card.full_time]
    Deel is the all-in-one payroll and HR platform for global teams.Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combine...[show_more]
    [last_updated.last_updated_30] • [promoted]