Marketing Ops & Analytics Specialist

Marketing Ops & Analytics Specialist

We are recruiting a dynamic Marketing Ops & Analytics Specialist for one of our clients, a technology company seeking someone who excels at the convergence of marketing systems, data analysis, and strategic execution. This position involves optimizing marketing infrastructure, executing campaigns, and enhancing digital visibility through SEO and AI-driven search strategies. If you're energized by marketing technology, performance measurement, and operational excellence, this opportunity is for you.

Position Overview

You'll be responsible for managing and refining our client's HubSpot CRM ecosystem while supporting lead generation initiatives and improving search visibility. This role requires someone who can balance technical precision with strategic thinking to drive marketing effectiveness and business growth.

Key Responsibilities

• Manage and enhance HubSpot CRM including automation workflows, system integrations, lead scoring models, audience segmentation, and reporting dashboards (HubSpot's native landing page builder will be the primary tool)
• Maintain database quality and ensure compliance with email deliverability protocols and consent regulations (SPF/DKIM/DMARC, double opt-in requirements)
• Build and maintain performance dashboards and recurring reports to monitor critical metrics including MQL-to-SQL conversion rates, demo sign-ups, and campaign effectiveness
• Evaluate marketing performance across digital properties and channels using Google Analytics (GA4), Microsoft Clarity, SEMrush, and HubSpot analytics
• Monitor HubSpot platform updates and deploy new capabilities as appropriate
• Execute campaign operations including email marketing programs, landing page development, webinar coordination, and lead capture form management
• Contribute to demand generation strategies through paid advertising, automated nurture sequences, and event marketing
• Develop foundational marketing content such as automated email copy and landing page messaging to support campaign execution (content creation only, no design work)
• Lead on-page SEO initiatives and perform basic technical SEO audits to boost search visibility, including keyword strategy and content optimization
• Deploy optimization tactics for AI-powered search platforms (Bing, Copilot, Google, ChatGPT, and emerging tools)
• Generate actionable insights from Google Analytics and SEMrush data
• Manage social media content scheduling, publication, engagement monitoring, and performance optimization
• Launch and oversee paid advertising campaigns across LinkedIn, Google Ads, and Reddit
• Drive the integration of AI-powered marketing solutions by researching, implementing, and managing tools for content development, analytics, and process automation

Required Qualifications

• 2+ years of experience in B2B SaaS, technology, or digital marketing with proven expertise in lead generation, analytics, marketing automation, and CRM administration (HubSpot experience strongly preferred)
• Advanced proficiency with marketing analytics tools including Google Analytics (GA4), HubSpot, and Microsoft Clarity
• Demonstrated ability to build and manage marketing automation workflows and campaign tracking systems
• Strong foundation in SEO principles and AI search optimization strategies
• Working knowledge of email deliverability standards and consent management (SPF/DKIM/DMARC, double opt-in)
• Foundational understanding of paid media platforms including LinkedIn, Google Ads, and Reddit
• Analytical approach with sharp attention to detail and capability to translate performance data into insights
• Excellent written and verbal communication abilities
• Collaborative mindset with ability to work effectively in small, fast-moving cross-functional teams
• Highly organized, self-motivated, and capable of juggling multiple priorities independently

Preferred Qualifications

• Background supporting managed service providers (MSPs) or IT reseller organizations
• Hands-on experience with AI-enhanced marketing platforms (Copilot, ChatGPT, or similar)
• Proficiency with SEO research tools such as SEMrush, Ahrefs, or comparable platforms
• Experience managing Google Business profiles, review platforms, and the broader Google ecosystem
• German language skills are advantageous

What Success Looks Like

The ideal candidate is exceptionally organizeda critical trait given the flexible schedule with minimal time zone overlap. You should be a strategic planner who thinks ahead, as leadership plans campaigns and initiatives well in advance. This role suits someone who can work independently while maintaining alignment with broader marketing objectives.

This position offers the opportunity to make a significant impact on marketing efficiency and performance while working with AI-powered tools.