Marketing Specialist

Marketing Specialist

The Marketing Specialist is responsible for building and executing Pioneer Metal Finishing's marketing initiatives in support of company-defined key business objectives. Reporting to the VP, Commercial Operations, this role executes marketing strategies across all 10 Pioneer sites and market verticals, translating direction into tangible outputs.

With support from the VP, Commercial Operations, the Marketing Specialist will create content, launch campaigns, manage tools, coordinate inputs across multiple teams, and work with third-party resources to deliver results. The Marketing Specialist partners closely with sales, operations, and technology teams to gather inputs and ensure marketing efforts are practical, relevant, and aligned with Pioneer's growth priorities.

Essential Job Duties / Responsibilities

1. Execute and maintain a cost-effective, standardized marketing ecosystem, including tools, platforms, and processes.
2. Coordinate with and direct third-party vendors or agencies (designers, SEO/SEM partners, content specialists) to complete specialized marketing tasks.
3. Maintain documentation and organization of marketing assets, workflows, and standards.
4. Build and maintain vertical-specific landing pages and support website content across Pioneer's core industries.
5. Develop process-specific and application-specific content supporting Pioneer's plating, finishing, coating, and value-add services.
6. Execute SEO initiatives, SEM campaigns, social media activity, and AI-search optimization efforts using established tools (e.g., BrightEdge).
7. Build and execute nurture campaigns and marketing automation workflows by industry, customer type, and application.
8. Execute marketing programs supporting the Suspect ? MQL ? Opportunity funnel.
9. Partner with Pioneer's Lead Generation team to review lead quality, organize feedback from sales, and track conversion performance.
10. Build and execute email marketing campaigns, including A/B testing, list segmentation, and performance optimization.
11. Maintain reporting dashboards and performance summaries to support commercial decision-making.
12. Build and maintain the corporate sales resource center (SharePoint or equivalent), ensuring materials are current, organized, and usable.
13. Execute updates to Ideal Customer Profiles (ICP), buyer personas, and industry-specific messaging as directed.
14. Create and update standardized sales collateral (line cards, capability decks, one-pagers), coordinating external design support where needed.
15. Support enterprise and field sales teams with campaign materials and multi-touch engagement assets.
16. Gather inputs from site leaders, operations teams, sales, and technology groups. With support from VP, Commercial Operations, create accurate, relevant marketing content.
17. Draft and coordinate thought-leadership content, contributed articles, and industry outreach materials.
18. Support execution of lunch-and-learn events, open houses, and industry group engagement handling logistics, materials, and follow-up.
19. Maintain consistent brand presence across priority market verticals.

Experience and Education

• High School Diploma or GED required.
• Bachelor's degree preferred but not required.
• 35 years of hands-on B2B marketing execution experience.
• Demonstrated ability to independently build, execute, and optimize marketing campaigns across digital channels.
• Strong planning, organization, and prioritization skills.
• High level of personal ownership and follow-through.
• Comfortable operating independently with minimal oversight once direction is set.
• Clear, structured communicator who can gather inputs across functions.
• Resourceful problem-solver who knows when to build internally vs. coordinate external support.
• Disciplined, execution-focused approach to projects and deadlines.

Benefits Summary

We offer the following benefits to All Employees immediately upon hire:

• Next-Day Pay: Don't wait for payday; access your daily pay the next day!
• Quarterly Incentive Program: Paid based on hours worked and business results
• Paid company holidays
• Shift Differentials for 2nd and 3rd shift
• Employee Assistance Program
• Wellness Program
• On-the-Job Training and Advancement Opportunities
• Employee Recognition and Rewards Program
• Fun Recognition Events and more!

Full-Time Employees (30 + hours per week) may participate in the following benefits:

• Medical, dental, and vision insurance (Eligibility begins on the 1st of the month, following your start date)
• Paid Time Off: 80 Hours earned in your first year
• Access to Garner Incentive or a Health Savings Account up to $3,000 annually
• 401(k) plan with a company match of up to 2% of bi-weekly contribution
• Flexible Spending Accounts
• Company-paid Life and Accidental Death & Dismemberment insurance
• Tuition reimbursement
• Additional benefits for employee purchase: life insurance, critical illness, voluntary accident, and accidental death & dismemberment
• LiveHealth Online, virtual doctor visits