Social Media Manager

POSITION DESCRIPTION :

NOAA Fisheries' West Coast Region seeks a creative and skilled communicator to manage social media, online engagement, and digital outreach. This role will develop and implement content strategies, produce compelling multimedia, and coordinate with science and policy experts to promote the agency's mission of conserving marine resources.

RESPONSIBILITIES :

• Manage WCR social media (Facebook, Instagram, X) with an annual editorial plan and quarterly updates.
• Create engaging multimedia content translating complex science into clear public messages.
• Coordinate content with NOAA Science Centers and HQ for cross-platform reach.
• Track, analyze, and report social media and email engagement; recommend improvements.
• Manage stakeholder email lists and produce the monthly WCR Stakeholder Newsletter.
• Provide guidance to staff on best practices in digital engagement.
• Support design and review of brochures, infographics, and other outreach products.
• Collaborate with designers and subject matter experts to scope, design, and review materials such as brochures, infographics, signage, and reports.
• Ensure products meet NOAA branding and clearance requirements.
• Participate in weekly communications coordination meetings (virtual and in-person as needed).
• Submit monthly progress reports summarizing accomplishments, challenges, and recommendations.

REQUIREMENTS :

• Bachelor's degree in communications, graphic design, marine biology, or related field, or 4-6 years of direct relevant experience
• Experience managing social media for business, non-profit, or government.
• Strong writing, editing, and storytelling skills for non-technical audiences.
• Proficiency with Google Analytics, SEO, and social media metrics.
• Proficiency with Microsoft Office and Google Workspace.
• Experience creating multimedia (graphics, photography, video) and using tools like Adobe Illustrator, Canva, Lumen5.
• Knowledge of online engagement trends and ability to adapt strategies.
• Background in science communication, preferably marine or aquatic fields, is a plus.