Senior Lifecycle Marketing Manager

Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next‑generation financial services company and national bank using innovative, mobile‑first technology to help our millions of members reach their goals. The industry is undergoing an unprecedented transformation and we’re at the forefront. Join us to invest in yourself, your career, and the financial world.

Base pay range

108,800.00 / yr - $204,000.00 / yr

The role

As a Senior Lifecycle Marketing Manager, you will play a critical role in driving Crypto planning and ongoing growth for the product and its product features. You will deliver a strong marketing plan and work cross‑functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs. You will leverage data‑driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle.

What you’ll do

Develop comprehensive lifecycle marketing strategies to drive Crypto account opens, first‑time funding, and ongoing trading activity.

Collaborate with cross‑functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.

Plan personalized multi‑channel (email, push, in‑app, and SMS) lifecycle marketing campaigns that drive initial trades, recurring buys, and portfolio diversification.

Design and deploy educational content strategies to help members navigate the complexity of the crypto market.

Manage a rigorous experimentation roadmap for full‑funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs).

Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high‑performing always‑on campaigns.

Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership.

Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.

Direct campaign priorities with Lifecycle Marketing Tech Ops.

What you’ll need

Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)

6+ years of direct‑to‑consumer lifecycle management experience including email, in‑app, push, and SMS.

A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross‑sell and upsell, new member onboarding and retention activities at scale.

Strong analytical chops with experience using various testing methodologies.

Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.

Effective verbal and written communication skills.

Experience presenting channel strategy and campaign results to cross‑functional partners and executive leadership.

Experience working in a regulated industry (FinTech, Crypto, or Wealth Management) is highly preferred.

Experience leveraging AI‑driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization.

Genuine interest in the crypto ecosystem; you understand the difference between Bitcoin and Ethereum and keep a pulse on market trends.

Nice to have

MBA or other advanced degrees

Previous finance, tech, crypto, or brokerage industry experience

Compensation And Benefits

The base pay range for this role is listed above. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our

Benefits at SoFi

page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and / or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants : Notice of Employee Rights. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

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