Director of Marketing, Digital Growth and Guest Experience

Director of Marketing, Digital Growth and Guest Experience

Join to apply for the Director of Marketing, Digital Growth and Guest Experience role at Backroads .

About the Marketing Department

The Marketing team drives brand awareness, customer engagement, and trip bookings through strategic campaigns, compelling content, and data‑driven insights. They manage digital and traditional marketing channels, optimize customer outreach, and enhance the brand’s presence to inspire travelers and grow the business.

The department is comprised of several teams :

• Direct Mail & CRM : Engages past and prospective guests through targeted email campaigns and personalized direct mail, leveraging data to drive bookings and loyalty.
• PR & Partnership : Builds brand awareness and credibility through media outreach, strategic partnerships, and influencer collaborations to expand Backroads’ reach.
• Website Management : Oversees the website’s content, functionality, and user experience to ensure seamless navigation, accurate information, and optimized conversion.
• Brand, Content, Community : Responsible for the creative design, content and social media presence for the Backroads brand.

About the Role

The Director of Marketing, Digital Growth and Guest Experience plays a key leadership role in driving new and repeat bookings and optimizing the digital customer journey across Backroads. This position oversees performance marketing, web strategy, analytics, and site production to maximize guest acquisition, lead generation, and trip bookings. This is a hands‑on leadership position that requires a strong focus on data‑driven decision‑making and continuous optimization, ensuring our digital presence delivers both impact and exceptional guest experience.

What You’ll Be Doing :

Strategy & Leadership

Channel & Web Management

Cross‑Functional Collaboration

What You’ll Need to Be Successful :

Work Environment

About Backroads

At Backroads we’re passionate about connecting our guests with some of the most beautiful places in the world. We use over four decades of expertise to create exceptional biking, hiking, and multi‑adventure trips in more than 50 countries for people wanting a deeper and richer travel experience. We travel on land as well as by small luxury ships on active river and ocean cruises. Our trips are for all ages – including dedicated itineraries just for families. We are known for our unwavering attention to quality. We have a dynamic work environment and a strong company culture.

Why Backroads

Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Salary Ranges

$180,000.00 - $220,000.00

At Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role. New hires are typically offered a starting salary between the minimum and midpoint of the range to ensure there is continued opportunity for salary progression during your employment at Backroads, reflecting our commitment to rewarding ongoing dedication, high performance, and significant contributions to our team. This approach not only supports our budgeting strategy but also our intention to foster an environment that encourages long-term growth and strong relationships between Backroads and our valued employees.

Our office roles are onsite in our Berkeley headquarters, unless specifically noted as ‘available for remote’. We do allow one work‑from‑home day a week, as well as one work‑from‑anywhere week per year. This pay range is intended for in‑person work in our Berkeley, CA headquarters. Pay ranges for remote‑eligible roles will be subject to adjustment based on the geolocation of the employee.

Seniority level

Director

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Travel Arrangements

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