Senior Director, Retail Marketing and Operations

Senior Director, Retail Marketing and Operations

This position can be 100% remote, but must be located in the United States. Dynavax is a commercial-stage biopharmaceutical company developing and commercializing novel vaccines to help protect the world against infectious diseases. We operate with the highest level of quality, integrity, and safety for the betterment of public health. Our proprietary CpG 1018 adjuvant powers our diversified infectious vaccine portfolio, which includes HEPLISAV-B, our commercial product approved in the U.S. and the European Union, for prevention of hepatitis B virus in adults. We also supply CpG 1018 to research collaborations and partnerships globally. Currently, CpG 1018 is being used in development of COVID-19, plague, shingles, and Tdap vaccines. At Dynavax, our vision and work ethic are guided by the collective ideals underpinning our core values, and these form the basis of our dynamic company culture. We strive to maintain a culture where each employee is valued by the organization and where our organization is valued by each employee. We offer a highly flexible work environment for our headquarter employees where individuals work remotely and gather for in-person meetings when necessary. Dynavax is headquartered in the San Francisco Bay area, and our manufacturing facility is in Dsseldorf, Germany. The Senior Director, Retail Marketing and Operations will lead the development and implementation of retail marketing initiatives to support the commercialization of our products and manage marketing operations for HEPLISAV-B. This position is responsible for planning and implementing impactful initiatives, and involves bringing strategic insights and effective leadership to drive the overall success of the product portfolio.

Responsibilities

Lead the translation and implementation of marketing strategies to support HEPLISAV-B in the retail segment.

Support the brand strategy and promotional efforts for the retail segment for HEPLISAV-B and develop personal and non-personal resources and materials to drive adoption and expansion in this key segment.

Collaborate with the Retail Sales Team to ensure alignment with strategic objectives, training on core materials, messaging, and pull-through, including identifying key customer needs and insights through in person customer meetings and internal Retail Sales Team meetings.

Measure, monitor, evaluate, and report on the effectiveness of marketing programs in the retail segment to inform investment decisions.

Develop and manage annual conference planning for retail and work cross functionally with all attendees including the preparation of all related promotional materials and presentations.

Effectively work with multiple agency partners to develop core marketing materials. Serve as project lead to ensure deliverables are met within approved timelines and budget.

Partner with promotional review board members to ensure efficient MRB (Material Review Board) team operation and compliant promotional tactics.

Oversee marketing operations and MRB management, ensuring timely and effective project management of all initiatives.

Monitor and track timelines and calendars for projects, meetings, and promotional submissions through legal, regulatory, and medical review processes, and with agencies to ensure all approval timelines are met for all HEPLISAV-B marketing materials.

Participate in brand-related planning and budgeting efforts where applicable.

Manage vendor / agency activities, as required, as well as associated budgets.

Qualifications

Bachelor's degree in marketing, business, or related field.

10+ years relevant product marketing experience and 5+ years in field sales management, strategic marketing, and / or thought leadership.

Must demonstrate knowledge of the US legal-regulatory environment affecting appropriate promotional activities.

Proven track record for consistently meeting or exceeding financial and / or other quantitative targets, as well as qualitative goals, for larger-scale product marketing organizations.

Travel requirements expected ~50%. Flexibility is needed to adhere to internal retail team and customer meetings, and may be during core PST hours, but also during EST hours.

Demonstrated leadership skills leading Marketing and Commercial teams and ability to proactively manage complex processes and initiatives.

Experience working effectively and collaboratively with cross-functional teams.

Support the organization in maintaining a work environment focused on quality and that fosters respect, learning, open communication, collaboration, integration, and teamwork.

Experience and the desire to work within a fast-paced work environment.

Must have proven ability to operate independently, be resourceful and exercise astute business judgment to drive performance.

Excellent interpersonal, verbal, and written presentation skills.

Comply with all laws, regulations, and policies that govern the conduct of Dynavax activities.

Ability to sit for prolonged periods; reach with arms and hands; lift and move small objects; and use hands to keyboard and perform other office related tasks including repetitive movement of the wrists, hands and / or fingers.

Additional Knowledge and Skills Desired, but not required : A degree in the life sciences and an MBA or graduate degree is preferred. Prior experience leading brand marketing teams with direct reports in a headquarter setting. Vaccine marketing experience is preferred. Customer marketing experience with Retail Pharmacy is preferred.

$275,000 - $301,000 a year. The estimated salary range for this position is $275,000 to $301,000. Final pay determinations may depend on various factors, including, but not limited to experience level, education, geographical location, knowledge, skills, and abilities. The total compensation package for this position also includes other compensation elements such as stock equity awards and participation in our Company's discretionary annual bonus program. Dynavax also offers a full range of health and welfare insurance benefits, 401(k) company match, and paid time off benefits, including 17 paid holidays in 2025.