A company is looking for a Field Marketing Manager to drive market engagement and pipeline generation with target buyers.
Key Responsibilities
Develop and manage an annual field marketing calendar aligned with pipeline targets
Design and execute executive-level programs and regional field initiatives to engage target audiences
Report on pipeline sourced and influenced by field marketing efforts and ensure effective post-event follow-up
Required Qualifications
4-7 years of B2B field marketing experience, with 2 years in a revenue-accountable role
Proven experience in building and scaling event programs targeting technical buyers
Strong analytical skills for evaluating event ROI and making data-driven decisions
Experience collaborating closely with sales teams in pipeline review settings
Excellent project and vendor management skills, capable of handling multiple programs simultaneously
Field Marketing Manager • Richmond, Virginia, United States