Regional Head of Programming, AMR West

Regional Head Of Programming, AMR West

Culver City, California, United States

Marketing

The worldwide Apple Retail Engagement & Marketing (REM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail's customers and teams discover, be inspired by, learn about and go further with Apples products and services, and does so in a manner that is true to our values. The Head of Programming is an evangelist of this vision, and is responsible for developing and delivering an ongoing program of culturally relevant programming. This position will drive the strategy, development and oversee production of programs that drive customer interest and engagement across Apple Retail stores across AMR West.

Description

The Head of Programming plays a critical role in shaping the strategic vision and execution of Today at Apple across all programming types. This role is responsible for architecting programming strategies that reflect Apples brand, business objectives, and cultural relevancedelivered through in-store, virtual, and digital formats. With a focus on innovation, audience impact, and business alignment, the Head of Programming sets quarterly and annual roadmaps, drives key pan-geo initiatives, and partners across Apple to ensure programming contributes meaningfully to the broader Retail and brand strategy.

Responsibilities

Define and lead the strategic programming agenda for our AMR West region, ensuring a balanced portfolio of experiences that ladder up to geo-wide business priorities and reflect cultural and local relevance.

Drive pan-geo initiatives that advance core business goals (e.g., Services, Education, Small Business, Apple Values), developing comprehensive strategies and measurable KPIs in collaboration with global and regional stakeholders.

Provide creative and strategic direction for content development through well articulated briefs, identifying and securing talent and partnerships that amplify Apples brand and deliver customer impact.

Partner cross-functionally with field leadership and global teams to shape and evaluate programming opportunities, ensuring alignment with strategic frameworks and Retail priorities.

Apply data-driven insights and performance metrics to evaluate program effectiveness, inform future strategy, and surface opportunities for innovation and scale.

Minimum Qualifications

8+ years experience in managing high profile events and partnerships, including broadcast events, series content / formats, virtual events / content experiences, experiential and live.

Experience working with large well-known brands and partnering with diverse talent.

Demonstrated ability to influence at all levels of an organization, whether with a peer or senior / exec level leadership through crisp, data-driven, strategic briefs.

Proven ability to manage multiple cross-functional teams include and are not limited to : Programming, Production, Creative, Product Marketing, Public Relations, Retail Operations, Internal Communications, Training, Merchandising, Finance, etc.

Preferred Qualifications

Flexible project management style with agility to quickly adapt and effect change. Ability to successfully navigate and implement multiple large-scale projects simultaneously.

Well connected within the cultural and creative industry in their regional market with the ability to discover, recommend, and source talent.

Creative and highly strategic in the development of content experiences and programs that build and engage audiences, deliver against business and marketing objectives, and deliver demonstrable value.

Strong presentation skills including experience presenting to large audiences.

Discreet and professional with excellent collaboration, verbal and written communication and networking skills

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $124,100 and $186,500, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apples discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apples Employee Stock Purchase Plan. Youll also receive benefits including : Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.