Web Content & Analytics Manager

At Zelis, we Get Stuff Done. So, let's get to it!

A Little About Us

Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients.

A Little About You

You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you've gained, and the personal interests that shape who you are.

Position Overview

Digital Content & Web Optimization Manager

Responsible for leading the strategy, creation, and performance optimization of digital content across web platforms. This role combines content governance, UX enhancement, and data-driven decision-making to improve engagement and conversion. Key responsibilities include managing web content, analyzing user behavior, driving SEO and CRO initiatives, and collaborating cross-functionally to support marketing campaigns. The ideal candidate brings expertise in web analytics, CMS platforms, A / B testing, and personalization, with a strong ability to translate insights into impactful digital experiences.

The Role

This role is responsible for overseeing the creation, optimization, and performance tracking of digital content across web platforms. This role blends strategic onsite content management with data-driven decision-making to enhance user engagement and support business goals. Key duties include managing website updates, analyzing user behavior, traffic patterns and overall site performance using analytics tools, and generating actionable insights to improve site performance. The manager also collaborates with cross-functional teams to support marketing campaigns, SEO initiatives, and conversion rate optimization.

Responsibilities

Partner with Content team on content strategy and governanceto ensure alignment with user personas, journey stages, and business objectives across all digital touchpoints.

Oversee the development and optimization of web contentto drive engagement, improve UX, and support SEO and conversion goals.

Design and manage a robust analytics frameworkto track user behavior, content performance, and conversion funnels across complex user journeys.

Translate data into actionable insightsby identifying content gaps, friction points, and opportunities to improve MQL generation and conversion rates.

Collaborate cross-functionallywith marketing, product, UX, and sales teams to align content initiatives with campaign goals and lead nurturing strategies.

Own A / B and multivariate testing programsto continuously optimize landing pages, CTAs, and content layouts for higher conversion performance.

Own taxonomy, tagging standards, and UTM governance to ensure accurate attribution and data consistency.

Develop and maintain dashboards and reporting cadencesthat clearly communicate KPIs, trends, and ROI to senior stakeholders.

Champion personalization and segmentation strategiesto deliver tailored content experiences based on audience behavior, intent, and lifecycle stage.

Ensure content and analytics platforms are integrated(e.g., CMS, CRM, marketing automation, analytics tools) to support seamless data flow and attribution.

Stay ahead of digital trends and technologiesto recommend innovations that enhance content delivery, measurement, and user engagement.

What You'll Bring

Bachelor's degree or higherin Marketing, Communications, Digital Media, Data Analytics, or a related field.

5+ years of experiencein web content management, digital marketing, or web analytics, with proven success in conversion optimization.

Expertise in web analytics platforms(e.g., Google Analytics, Adobe Analytics) and tag management systems (e.g., Google Tag Manager).

Strong proficiency in CMS platforms(e.g., WordPress, Sitecore, and DXP platforms) and familiarity with HTML / CSS.

Advanced knowledge of SEO best practicesand content performance metrics.

Experience with A / B testing and personalization tools(e.g., Optimizely, Adobe Target, VWO).

Proven ability to interpret data and translate insightsinto content strategy and UX improvements.

Strong understanding of user journey mapping and persona development, especially in B2B or multi-audience environments.

Excellent project management and cross-functional collaboration skills, with experience leading initiatives across marketing, product, and design teams.

Clear communication and storytelling abilities, especially when presenting data-driven recommendations to senior stakeholders.

Nice to Have

Familiarity with CRMs and Marketing automation platforms like Salesforce and HubSpot.

Experience integrating, migrating and / or consolidating websites through mergers and acquisitions.

Knowledge of accessibility standards and compliance.

Background in B2B SaaS or healthcare tech industries.

Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future.

Location and Workplace Flexibility

We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture, and all our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.

Equal Employment Opportunity

Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

We welcome applicants from all backgrounds and encourage you to apply even if you don't meet 100% of the qualifications for the role. We believe in the value of diverse perspectives and experiences and are committed to building an inclusive workplace for all.

Accessibility Support

We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and / or interview process, please email TalentAcquisition@zelis.com .

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities, duties, and skills from time to time.