Director of Engagement

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

https://www.trulieve.com

Requisition ID: 16631

Remote Work Available: Yes

Director of Engagement

Location: Must live in Florida / Tallahassee, Fl preferred

Reports to: President

Department: Sales

Position Overview:

The Director of Engagement will serve as the national leader for all field, grassroots, and community marketing efforts. This role will oversee a team of Regional Activation Managers and ensure consistent execution of local strategies that align with the company’s national brand objectives. The Director will design scalable activation frameworks, foster community and retail partnerships, and drive consumer engagement at the local level to maximize brand visibility, customer loyalty, and revenue growth.

Key Responsibilities:

• Leadership & Oversight: Manage and mentor Regional Activation Managers across multiple markets; establish performance standards and accountability systems.
• National Strategy Development: Create a unified field marketing and activation strategy that can be adapted for individual regional needs.
• Brand Consistency: Ensure all grassroots, retail, and community initiatives reinforce the company’s national brand identity and customer experience standards.
• Cross-Functional Collaboration: Partner with Marketing, Sales, Retail Operations, and Compliance teams to align local activations with corporate goals.
• Innovation in Engagement: Develop new approaches to experiential marketing, retail activations, sponsorships, and community partnerships.
• Data & Insights: Establish KPIs for regional activations, track performance, and provide actionable insights to the executive team.
• Budget Management: Oversee national activation budgets, optimizing resource allocation across regions.
• Compliance Oversight: Monitor regional marketing activities for adherence to all state and federal regulations.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 10+ years of progressive marketing/activation experience, with at least 5 years in a senior leadership role managing multiple regions.
• Demonstrated success in leading large, distributed field/activation teams.
• Experience in cannabis, alcohol, CPG, or other highly regulated industries strongly preferred.
• Exceptional leadership, communication, and organizational skills.
• Strategic thinker with the ability to translate national goals into scalable local execution.
• Proven ability to manage multimillion-dollar budgets and measure ROI.
• Willingness to travel frequently to support regional teams and activations.

Success Metrics:

• Year-over-year growth in revenue and customer acquisition across all markets.
• Consistent and impactful execution of local activation strategies nationwide.
• Improved customer loyalty and brand perception at the community level.
• Strong retention and performance of Regional Activation Directors and their teams.
• High ROI on grassroots, retail, and community activations.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.