Marketing Automation & CRM Specialist

We’re seeking a Marketing Automation & CRM Specialist with strong expertise in HubSpot to drive email, SMS, and landing page campaigns, while supporting CRM and analytics needs across the business. This role blends hands-on campaign execution with data-driven analysis and optimization.Key Responsibilities

• Own HubSpot marketing automation: email, SMS, workflows, and landing pages
• Build segmented campaigns, nurture workflows, and lead scoring models.
• Maintain database hygiene, segmentation, and compliance (CAN-SPAM, SMS opt-in, etc.)
• Collaborate with the design team or use HubSpot templates to create polished, responsive assets.
• Report on campaign metrics (open rate, CTR, conversions, ROI) and recommend optimizations
• Integrate HubSpot with CRM and website platforms; troubleshoot issues and manage vendor integrations.
• Stay up to date on HubSpot certifications, features, and best practices

Optional Add-Ons:

• Run A/B tests on subject lines, landing page layouts, and CTAs for optimization.
• Assist with conversion rate optimization (CRO) and funnel analysis.
• Provide input on scalable processes and automation improvements as the company grows.
• Support content and creative development (email copywriting, light design in Canva/Adobe)

Qualifications

• HubSpot Marketing Software Certification (required)
• 2-5 years of experience in CRM/marketing automation (HubSpot strongly preferred)
• Strong analytical and reporting skills
• HTML/CSS knowledge for email and landing page tweaks is a plus
• Experience with SMS platforms and compliance best practices
• Strong copywriting skills for emails and landing pages
• Familiarity with A/B testing and CRO strategies