Demand Generation Director

A company is looking for a Director of Demand Generation to build and scale growth strategies across its Valuation & Property Services ecosystem.

Key Responsibilities

Develop and implement integrated demand generation programs focusing on SEO, content, email, and events to drive high-quality traffic and leads

Collaborate with Product Marketing Managers and external agencies to align paid media strategies with overall demand generation goals

Oversee content strategy and ensure alignment with product launches and revenue priorities, while analyzing campaign performance to guide strategic adjustments

Required Qualifications

6+ years of experience in demand generation or growth marketing roles

Proven success in driving traffic-to-lead performance through multi-channel demand programs

Strong leadership experience managing teams and providing strategic direction

Hands-on experience with HubSpot for automation and lead workflows

Strong analytical skills with tools such as Power BI and GA4 to evaluate campaign performance