Graphic Designer & Social Media Creative

Salary: $50,000-80,000 based on experience

Position Overview
The Graphic Designer & Social Media Creative is a hybrid visual storyteller responsible for producing high-quality graphics, videos, and digital content that elevates our brand across all platforms. This role requires a sharp creative eye, strong technical skills, and the ability to manage full-cycle content productionfrom concept, shooting, editing, and design to publishing. The ideal candidate is fast-moving, resourceful, tech-savvy (including AI tools), and comfortable working both behind the camera and behind the computer.

Key Responsibilities

Graphic Design & Brand Development

• Design graphics for social media, presentations, ads, marketing materials, print collateral, and event promotions.
• Create and maintain branded templates, color palettes, layout systems, and visual standards.
• Ensure brand consistency across all mediums and channels.
• Collaborate and empower sales and business development team by connecting design/creative excellence with company mission and purpose.

Video Production & Editing

• Lead, coordinate, and participate in video shoots, including planning, scripting, storyboarding, and shot lists.
• Set up and operate basic video equipment (lights, microphones, tripods, gimbals, cameras, etc.).
• Film short-form content during events, interviews, behind-the-scenes moments, and promotional shoots.
• Edit videos for Reels, TikTok, YouTube Shorts, Instagram, and website features using tools like CapCut, Adobe Premiere, Final Cut, or Canva video.
• Add branded overlays, captions, transitions, audio syncing, and graphic elements to enhance viewer experience.
• Utilize AI tools for video enhancement, clipping, resizing, captioning, or visual effects.

Social Media Creative & Content Development

• Create visually engaging content including Reels, TikToks, stories, carousels, and video clips.
• Identify trending audio, formats, and styles to produce platform-specific digital content.
• Capture content from events, meetings, community involvement, and team activities.
• Write captions, hooks, and calls-to-action that align with the brand voice.
• Proactively pitch new content ideas, scripts, and creative concepts.

Marketing & Campaign Support

• Develop visual assets for digital campaigns, podcast episodes, webinars, product launches, and events.
• Assist with email marketing visuals (headers, GIFs, thumbnails).
• Support landing pages, funnels, and promotional content creation.
• Repurpose long-form assets (podcast clips, interviews, webinars) into short-form content.

Technical Skills & Equipment Experience

• Experience operating DSLR/mirrorless cameras, lighting equipment, wireless/shotgun mics, and audio gear.
• Familiarity with studio setups and basic production workflows.
• Ability to troubleshoot lighting, audio, and camera issues during shoots.
• Understanding of vertical vs. horizontal content framing, aspect ratios, and platform requirements.
• Comfortable transporting and setting up gear for on-site shoots.
• Knowledge of AI-based video tools (caption generators, motion graphics, color correction, etc.) is a plus.

Project & File Management

• Manage multiple creative deadlines simultaneously with strong attention to detail.
• Keep files organized in Canva, shared drives, and brand asset libraries.
• Maintain a content calendar and ensure timely delivery of creative deliverables.
• Work closely with marketing and leadership to align creative output with goals.

Ideal Candidate Profile

• Strong eye for design, storytelling, and dynamic content creation
• Hands-on experience with video shoots and lighting setups
• Skilled at filming and editing short-form content
• Proficient in Canva; Adobe Creative Suite experience preferred
• Creative thinker who brings fresh ideas and trends to the team
• Confident working in fast-moving, high-energy environments
• Bonus: Knowledge of real estate, title/escrow, or service-based industries

Requirements

• 3 years+ of experience in graphic design, social media creation, and/ or video production
• Portfolio showcasing design and video work
• Proficiency with Canva; experience with Adobe Premiere, Photoshop, Illustrator, or CapCut
• Experience with cameras, lighting, and audio equipment
• Availability for onsite content shoots (events, offices, meetings)
• Strong communication and organizational skills
• Reliable transportation

Compensation & Structure

• Salaried compensation
• Bonuses tied to content performance or campaign success
• Access to studio, equipment, and digital tools
• Flexible hours with deadline and event-driven availability