Talent.com
Performance Marketing Specialist
Performance Marketing SpecialistPavago • Washington, DC, US
Performance Marketing Specialist

Performance Marketing Specialist

Pavago • Washington, DC, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Performance Marketing Specialist

Position Type : Full-Time, Remote Working Hours : U.S. Time Zone

About the Role : We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI.

You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact.

Responsibilities :

Campaign Strategy & Execution :

  • Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms.
  • Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness.
  • Create, test, and refine ad creatives, audiences, and messaging for peak performance.
  • Collaborate with content, creative, and marketing teams to ensure message consistency.

Optimization & Growth :

  • Monitor campaign performance daily to identify improvement opportunities.
  • Conduct A / B testing on creatives, audiences, and landing pages.
  • Optimize bids, budgets, and targeting to maximize ROI and efficiency.
  • Stay updated on platform changes and best practices to maintain competitive advantage.

    • Analytics & Reporting :

  • Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates.
  • Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance.
  • Prepare and present performance reports with actionable insights and recommendations.
  • Use data-driven findings to refine overall paid media strategy.

    • Collaboration & Strategy Alignment :

  • Work closely with marketing and sales teams to align paid campaigns with business objectives.
  • Contribute to broader marketing strategies that integrate paid, organic, and content channels.
  • Support the creative process by providing data-backed feedback on ad messaging and visuals.

    • What Makes You a Perfect Fit :

  • You're a data-driven marketer who loves experimenting and improving campaign results.
  • You understand how to build, scale, and optimize campaigns that convert.
  • You thrive on combining analytical thinking with creative execution.
  • You're proactive, detail-oriented, and passionate about performance marketing.

    • Required Experience & Skills (Minimum) :

  • 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn).
  • Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably.
  • Solid understanding of PPC, attribution models, and conversion tracking.
  • Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools.
  • Excellent communication, time management, and project coordination skills.

    • Ideal Experience & Skills :

  • Experience in both Lead Generation and E-commerce campaign strategies.
  • Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo).
  • Understanding of funnel marketing and audience segmentation.
  • Google Ads and Meta Ads certifications.
  • Experience managing multiple ad accounts or client portfolios.

    • What Does a Typical Day Look Like? A Performance Marketing Specialist's day is a mix of execution, analysis, and optimization. You will :

  • Review campaign performance dashboards and metrics.
  • Launch, adjust, and optimize ad campaigns based on real-time data.
  • Collaborate with design and content teams on new creatives.
  • Experiment with new targeting, bidding, or ad formats.
  • End the day analyzing trends and preparing strategy updates.

    • In short : you'll be the driving force behind scalable, data-backed marketing success.

    Key Metrics for Success (KPIs) :

  • Click-Through Rate (CTR)
  • Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Conversion Rate
  • Lead or Sales Volume Growth
  • Budget Utilization Efficiency

    • Interview Process :

  • Application Review Evaluation of experience and alignment with requirements.
  • Initial Interview Discussion of background, paid media experience, and fit.
  • Technical Interview Campaign review and strategy-based discussion.
  • Final Interview Deep dive with leadership to assess alignment and potential.
    • [job_alerts.create_a_job]

    Performance Marketing Specialist • Washington, DC, US

    [internal_linking.similar_jobs]
    Performance Marketing Specialist

    Performance Marketing Specialist

    Pavago • Washington, DC, US
    [job_card.full_time]
    Performance Marketing Specialist.We are seeking a highly skilled.Performance Marketing Specialist.The ideal candidate is both analytical and creative capable of managing the full performance marke...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Events Specialist

    Marketing Events Specialist

    Govini • Arlington, VA, US
    [job_card.full_time]
    Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science and Te...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    SMERF Sales Manager

    SMERF Sales Manager

    DoubleTree by Hilton Hotel • Columbia, MD, US
    [job_card.full_time]
    If you are looking for an exciting career with unlimited opportunities to thrive within LTD Hospitality Groups growing portfolio of properties, we have an immediate opening for you to join our team...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Content Specialist

    Marketing Content Specialist

    Keller Williams Capital Properties • Washington, DC, US
    [job_card.full_time]
    We’re building the future of residential brokerage.If you live for storytelling, content, and scaling influence through social — . Grow and manage our brand across Instagram, Linked...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Specialist

    Marketing Specialist

    TradeJobsWorkforce • 22214 Arlington, VA, US
    [job_card.full_time]
    Marketing Specialist Job Duties : Develops marketing strategy by studying economic indicators, tracking...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Specialist

    Marketing Specialist

    TradeJobsWorkForce • 22225 Arlington, VA, US
    [job_card.full_time]
    Marketing Specialist Job Duties : Develops marketing strategy by studying economic indicators, trackin...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Client Service Specialist

    Client Service Specialist

    MAI WEALTH MANAGEMENT, INC. • Marriottsville, MD, US
    [job_card.full_time]
    The Client Service Specialist will be a member of a team that supports advisors and their high net worth client relationships. This includes comprehensive concierge and lifestyle services for our Fa...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Specialist, Marketing Performance & Insights

    Senior Specialist, Marketing Performance & Insights

    Society for Human Resource Management (SHRM) • Alexandria, VA, US
    [job_card.full_time]
    Senior Specialist, Marketing Performance & Insights.The Senior Specialist, Marketing Performance & Insights helps SHRM understand what's driving results across our marketing efforts and where we ca...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Wellness Guide

    Wellness Guide

    Holistic Industries • Oxon Hill, MD, United States
    [job_card.full_time]
    We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring. Deliver a friendly, welcoming, and memorable Liberty experience for eve...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Sales and Marketing Representative

    Sales and Marketing Representative

    SERVPRO of North Bethesda / Aspen Hill / Rossmoor • Rockville, MD, US
    [job_card.full_time]
    SERVPRO of North Bethesda / Aspen Hill / Rossmoor is hiring a.SERVPRO of North Bethesda / Aspen Hill / Rossmoor offers : . Competitive compensation - $45,000 - $60,000 based on experience, promotion based on ...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Brand Marketing Partnership Coordinator

    Brand Marketing Partnership Coordinator

    [solidcore] • Arlington, VA, US
    [job_card.full_time]
    Partnership Marketing Coordinator focused on our partnership program and New Studio Openings (NSO).This role is critical to building brand awareness, relevancy and client engagement, as well as dri...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Performance Marketing & Digital Growth

    Director of Performance Marketing & Digital Growth

    Bell Partners • Alexandria, VA, United States
    [job_card.full_time]
    A leading property management company in Virginia is seeking a Director of Performance and Digital Marketing.This role is responsible for developing multi-channel marketing strategies and overseein...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vacation Sales & Marketing Representative - up to $2K Sign On Bonus Potential •- DC

    Vacation Sales & Marketing Representative - up to $2K Sign On Bonus Potential •- DC

    Marriott Vacations Worldwide • Washington, DC, US
    [job_card.full_time]
    This role is an in person role located in DC.The Vacation Sales & Marketing Representative position pays a base wage of.During the training period, the effective hourly earnings average.For 2024 An...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing & Communications Intern

    Marketing & Communications Intern

    DCS Corp • Alexandria, VA, US
    [job_card.full_time]
    DCS seeks a dynamic and creative self-starter to support corporate marketing, branding, website, social media, and advertising initiatives. This internship is expected to begin between.Application D...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Public Health Specialist - Human Trafficking Training and Technical Assistance

    Public Health Specialist - Human Trafficking Training and Technical Assistance

    McColm and Company • Arlington, VA, US
    [job_card.full_time] +1
    Petersburg, FL - hybrid preferred, however exceptional fully remote candidates will be considered.Full time regular employment, with benefits. McColm & Company (McColm) is a mission-driven and c...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Product Marketing Specialist

    Product Marketing Specialist

    US Pharmacopeia • Rockville, MD, United States
    [job_card.full_time]
    Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the worlds leading health and science experts to develop rigorous quality standards for medicines, di...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Business Development Representative

    Business Development Representative

    ICBD • Columbia, MD, US
    [job_card.full_time]
    Business Development Representative – ABA Centers of Maryland.We are the nation’s fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therap...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    HCM Implementation Project Lead

    HCM Implementation Project Lead

    WorkStrategy • Columbia, Maryland, US
    [job_card.full_time]
    Job Description Job Description WorkStrategy is an HR technology firm based in Columbia Maryland, specializing in Oracle's PeopleSoft and HCM Cloud application suites. We are seeking a few experie...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]