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Manager, Marketing (Hip Hop + R&B) - The Orchard
Manager, Marketing (Hip Hop + R&B) - The OrchardSony Music Entertainment • New York, NY, US
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Manager, Marketing (Hip Hop + R&B) - The Orchard

Manager, Marketing (Hip Hop + R&B) - The Orchard

Sony Music Entertainment • New York, NY, US
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Manager, Marketing (Hip Hop + R&B) - The Orchard

The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry.

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

We are seeking an experienced, innovative, and strategic Marketing Strategist to join our New York team. You will lead best-in-class marketing initiatives for high-profile Hip Hop + R&B artist and label partners, owning end-to-end strategy development and execution across campaigns, data initiatives, and audience engagement efforts.

Reporting to The Orchard's Sr. Director, Creative Marketing & Strategy, you'll serve as a trusted advisor to artists, managers, and labels, using data-driven insights, creative acumen, and global market intelligence to drive measurable impact.

What You'll Do

Strategic Marketing Leadership

  • Lead the development and execution of integrated marketing strategies across a Hip Hop + R&B-focused roster of priority artists and releases, across multiple territories.
  • Own campaign planning, rollout strategy, campaign execution & measurement - ensuring alignment with audience, platform, market trends and company and client KPI's.

Client & Partner Management

  • Act as the marketing point of contact for assigned label and artist partners.
  • With support from The Orchard's Sr. Director, Creative Marketing & Strategy, you'll provide strategic counsel and build deep relationships with managers, artists, and internal stakeholders to identify growth opportunities and drive long-term value.

    • Creative Direction

  • Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally.
  • Drive innovation across content, e-commerce, digital strategy, fan engagement within 3rd party communities and owned 1st party data like email and SMS & more.

    • Performance Analytics & Optimization

  • Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly.
  • Present key results, learnings, and recommendations to clients & cross-functional internal teams.
  • Translate this data and audience insights into actionable strategy both during campaigns and in future campaigns.

    • Cross-Functional & Global Collaboration

  • Work closely with team Relationship Team leads, Paid Media, Creative, D2C, Product, CRM, Premium Video, Audience Development teams and more to ensure campaign execution is timely, impactful, and aligned with overarching goals.
  • Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation.

    • Innovation & Growth

  • Stay ahead of emerging marketing trends, platforms, and fan behaviors and integrate new approaches into campaign strategy.
  • Support The Orchard's Sr. Director, Creative Marketing & Strategy to develop new opportunities for fan data acquisition, platform innovation, and monetization.

    • Leadership & Mentorship

  • Contribute to a culture of collaboration, accountability, and creative excellence.

    • Who You Are

  • 5+ years of experience in music marketing, brand strategy, or entertainment / media, with a strong track record of managing high-impact campaigns and working within cross-functional teams.
  • Deep passion for and connection to Hip Hop + R&B, with a finger on the pulse of what's shaping the culture globally. This includes a strong understanding of the Hip Hop + R&B ecosystem across digital platforms, streaming, social, live events, 1st party data and fan engagement channels.
  • A strategic thinker and creative problem-solver who thrives in a fast-paced, evolving environment.
  • At least 2 years experience in audience development with a focus on 1st party data like email and SMS, content strategy, performance analysis, and CRM tactics.
  • Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners.
  • Insightful and globally minded you understand cultural nuances across markets and can translate them into marketing opportunities.
  • Passionate about music, pop culture, and fan behavior with a sharp eye for what's next.

    • What We Give You

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day.
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best.
  • Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all.
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • The space to accelerate progress, positively disrupt, and create what happens next.
  • Time off for a winter recess.

    • The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership / union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

    The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and / or from which they will be performing the job.

    New York Pay Range

    $65,000 - $73,000 USD

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