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Vice President Integrated Marketing & Communications Campaigns
Vice President Integrated Marketing & Communications CampaignsWounded Warrior Project • Jacksonville, FL, US
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Vice President Integrated Marketing & Communications Campaigns

Vice President Integrated Marketing & Communications Campaigns

Wounded Warrior Project • Jacksonville, FL, US
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Wounded Warrior Project Vice President Integrated Marketing & Communications - Campaigns

If you're the kind of person who believes that honoring and empowering our nation's veterans is more than just a cause that it's a calling then we're ready to meet you.

When you join Wounded Warrior Project (WWP), you're committing to making a difference. We make a commitment to you, too helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.

At WWP, we recognize our mission cannot be accomplished without our talented teammates, which is why we're proud to offer benefits such as :

  • A flexible hybrid work schedule (three days in the office, two days' work from home)
  • Full medical, dental, and vision coverage for both teammates AND family members
  • Competitive pay and performance incentives
  • A fun, mission-focused, and collaborative team environment

The Wounded Warrior Project (WWP) Vice President Integrated Marketing & Communications - Campaigns is responsible for uniting marketing and communications disciplines to drive campaign awareness, engagement, and impact for Wounded Warrior Project. This leader will oversee the integration of campaign strategy, content creation, media production, paid and organic social, and audience insights to ensure the organization's messaging is clear, consistent, and compelling across channels. The role requires an experienced leader with a proven track record in integrated marketing and digital campaigns, strong leadership skills, and the ability to translate insights into actionable strategies.

Reporting to the Chief Marketing and Communications Officer, the VP will lead a high-performing team in developing and executing data-driven, cross-channel campaigns that amplify the mission, deepen audience engagement, and elevate the organization's brand presence among veterans, donors, and the American public.

Duties & Responsibilities

Strategic Leadership & Integration :

  • Develop and execute integrated marketing and communications campaigns aligned with the organizational mission.
  • Unify siloed functions (campaign management, content, media production, social, analytics) into a seamless operation.
  • Partner with executive leadership to shape brand narrative and positioning.
  • Build and manage the annual departmental budget.
  • Campaign Development & Execution :

  • Lead end-to-end campaign strategy, development, and implementation across channels.
  • Direct paid media strategy and GIK placements to maximize reach and efficiency.
  • Establish content partnerships that extend brand reach and credibility.
  • Content & Media Production :

  • Oversee media production across video, audio, photography, and emerging formats.
  • Drive content strategy that tells compelling stories across all channels.
  • Manage production timelines, vendor relationships, and quality standards.
  • Social Media & Digital Engagement :

  • Direct integrated social media strategy for paid and organic channels.
  • Build audience engagement through authentic storytelling and strategic distribution.
  • Optimize performance through continuous testing and improvement.
  • Research, Analytics, & Insights :

  • Establish research and audience insights capabilities to inform strategy.
  • Implement analytics frameworks and dashboard tools for actionable intelligence.
  • Report on campaign performance, brand health, and ROI to executive leadership.
  • Team Leadership & Development :

  • Build, mentor, and retain a high-performing team.
  • Foster collaboration, innovation, and professional growth.
  • Attend and actively participate in required training and / or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture / team-based training, or departmental huddles.
  • Other related duties as assigned.
  • Knowledge, Skills, & Abilities

  • Proven track record of developing and executing integrated campaigns with measurable results.
  • Demonstrated success in leading cross-functional teams within complex or matrixed organizations.
  • Strategic thinker with strong discipline in execution and the ability to translate vision into action.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs.
  • Experience managing large-scale, omnichannel campaigns across paid, earned, and owned media.
  • Deep understanding of digital marketing, social media strategy, content partnerships, and multimedia production.
  • Familiarity with current marketing technologies, trends, and best practices.
  • Proficiency in audience research, data analytics, and dashboard tools (e.g., Google Analytics, Tableau) to drive insights and optimize performance.
  • Strong financial management skills, including experience with budgets, vendor contracts, and ROI optimization.
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders and build strategic partnerships.
  • Passion for mission-driven work and the ability to authentically communicate organizational stories to diverse audiences.
  • Unequivocal commitment to the highest standards of personal and business ethics and conduct.
  • Mission-driven, guided by core values, and a pleasure to work with.
  • Experience

    Requirements

  • Ten years of progressively responsible marketing and communications experience.
  • Five years of senior leadership experience.
  • Preferences

  • None
  • Education

    Requirements

  • Bachelor's degree in marketing, communications, public relations, or related field.
  • Preferences

  • Master's degree.
  • Certifications & Licensure

    Requirements

  • Valid state-issued driver's license.
  • Preferences

  • None
  • Work Environment / Physical Demands

  • General office environment; temperature controlled.
  • Up to 25% travel.
  • Wounded Warrior Project is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.

    Please note : Wounded Warrior Project is not seeking assistance or accepting unsolicited resumes from search firms without a written search agreement in place. All resumes submitted by search firms to any employee at Wounded Warrior Project via email, the Internet or directly to hiring managers at Wounded Warrior Project in any form without a valid written search agreement in place will be deemed the sole property of Wounded Warrior Project, and no fee will be paid in the event the candidate is hired by Wounded Warrior Project as a result of the referral or through other means.

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