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Manager, Intelligence
Manager, IntelligenceSerino Coyne • New York, NY, US
Manager, Intelligence

Manager, Intelligence

Serino Coyne • New York, NY, US
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

The Intelligence department is seeking a mid-senior level Manager to join the team responsible for championing a data-driven, holistic approach to marketing client productions, with a focus on sales and ticketing. The Manager will oversee ticketing and sales strategy, audience insights, and integrated data analysis across client productions. This is a full-time, regular, benefits-eligible position.

JOB RESPONSIBILITIES

  • Ticketing & Sales Strategy :

Lead and support sales analysis for clients, making data-driven, strategic recommendations on revenue management, pricing models, programming and distribution against goals and projections.

  • Effectively use data to tell a story through clear, effective reporting and / or presentations, translating complex data into clear, actionable strategies. Create and distribute daily and weekly reporting as needed.
  • Liaise with industry ticketing and box-office partners to implement strategies and programming across multiple ticketing systems.
  • Create, submit, and revise ticket programming to support all aspects of inventory management (dynamic and variable pricing adjustments, performance scheduling, special promotions, distribution management, group sales, etc.) as needed.
  • Audience Insights :

    • Align sales data, audience data, and market research to identify and anticipate trends, including growth opportunities and audience development opportunities for clients.

  • Leverage proprietary first-party behavioral data to inform new business strategies and audience segmentation for clients.
  • Create and manage post-trip surveys, other quantitative surveys, or qualitative research studies as needed.
  • Integrated Analysis :

    • Collaborate with interdepartmental teams to make integrated recommendations across sales, traditional media, digital media, marketing partnerships, social media, and more.

  • Create and implement a framework to integrate client metrics across agency teams, using data to influence decision making.
  • Contextualize sales performance using client data, agency data, and external data sources.
  • Agency Resource :

    • Assist in maintaining agency-wide and industry-wide databases as needed.

  • Cultivate a deep understanding of the Broadway and entertainment industries, seasonal variables, and the competitive landscape to be a resource for both clients and agency teams as needed.

    • JOB REQUIREMENTS

  • 3 to 5 years of experience in a relevant, data-driven role.
  • Experience with ticketing and / or sales strategy within the live entertainment industry required. Specific experience with ticketing systems regularly used on and off-Broadway (STAR / Telecharge, Broadway Direct, Tessitura, AudienceView) a plus.
  • Advanced Microsoft Excel skills are required (Macros & VBA, SUMIFS, XLOOKUP, PivotTables, charting, etc.). Experience with other data analysis or business intelligence tools (Power BI, Tableau, etc.) a plus.
  • Proficiency with reporting and working with large data sets required.
  • Strong mathematical skills, analytical skills, and financial acumen required.
  • Ability to be available evenings and / or weekends required.
  • Proficiency with marketing or advertising, including media planning and digital media metrics, a plus.
  • Proficiency with qualitative and / or quantitative research a plus.
  • Meticulous attention to detail and organizational skills required.
  • Ability to collaborate seamlessly and effectively across disciplines and departments required.
  • This is a client-facing role : excellent communication skills (written, in-person, and presenting to large groups) are required.

    • Annual Salary

    $55,000—$70,000 USD

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    Manager Intelligence • New York, NY, US

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