Brand : HOJ (Frozen Dim Sum)
Event : Natural Food Products Expo West
Location : Anaheim, CA
Duration : Show days
Role Overview
HOJ is seeking a warm, energetic Brand Ambassador / Greeter to be the first point of contact at our Expo West booth. This role is responsible for welcoming attendees, driving booth traffic, and creating a strong first impression of the brand.
You will play a key role in engaging visitors, offering samples, and quickly identifying buyers, distributors, media, and other high-value leads to pass along to the Booth Lead.
Key Responsibilities
Traffic & First Impression
- Greet attendees with friendly, welcoming energy
- Invite passersby into the booth in a natural, non-pushy way
- Maintain an outward-facing presence to attract traffic
Sampling & Product Intro
Offer samples and deliver a quick 10–15 second product introHighlight key products (siu mai, BBQ pork bao, wontons, potstickers)Encourage attendees to taste and engageLead Qualification
Ask simple qualifying questions (buyer, distributor, press, influencer, consumer)Identify high-priority visitors quicklyPass qualified leads directly to the Booth Lead or founderBooth Support
Keep sampling area tidy and stocked (napkins, plates, trash)Support sampling specialist and booth lead as neededMaintain positive, professional energy throughout the dayQualifications
Prior experience as a brand ambassador, greeter, or event staffComfortable engaging with large volumes of peopleClear, confident communication skillsFriendly, upbeat, and professional demeanorAble to take direction and work as part of a teamExpo, trade show, or food sampling experience preferredAble to stand for long periodsCompensation
Hourly : $22–$30 per hour, depending on experienceDay Rate (if applicable) : $200–$300 per day