A company is looking for a Senior Manager, Product Marketing.
Key Responsibilities
Develop and execute strategic portfolio plans to drive sales of capital equipment and consumables
Create and implement go-to-market strategies, including sales tools and campaigns tailored to target segments
Generate demand through effective marketing campaigns and sales enablement initiatives
Required Qualifications
Bachelor's degree in business administration, public health, marketing; MBA preferred
5+ years in product marketing with at least 2 years of global responsibility
Proven success in launching B2B and B2C products, preferably in the aesthetics industry
Thorough knowledge of marketing principles and brand management
Experience collaborating with cross-functional teams in a matrix organization
Senior Product Marketing Manager • Baton Rouge, Louisiana, United States