VP, E-Commerce

Description:

VP, E-Commerce

The E-Commerce VP is responsible for driving the company's e-commerce strategy, driving sales growth via direct-to-consumer channels and marketplaces. This role involves overseeing all aspects of the e-commerce business, including website management, online marketing, customer experience, and fulfillment. The E-Commerce VP collaborates with cross-functional teams, including marketing, IT, and customer service, to ensure seamless online operations and a positive customer journey.

Duties/Responsibilities

• Develop and execute the company's e-commerce strategy, aligned with business goals and market trends.
• Oversee the development and management of the e-commerce website, mobile, marketplaces (Amazon, Walmart, specialty)
• Collaborate with creative services, marketing, product, and supply chain to ensure timely launch of products online.
• Optimize conversion through UX enhancements, SEO, SEM, A/B testing, and performance analytics
• Implement and analyze sales and traffic data using tools such as Google Analytics, SQL, BI platforms (Tableau, Power BI)
• Lead digital marketing campaigns (PPC, email, social) to drive traffic and customer acquisition
• Build and lead an e commerce team—channel managers (e.g. eCommerce Channel Manager), merchandisers, content specialists
• Manage e commerce P&L budget, forecasting, vendor and technology partnerships
• Stay informed on industry trends, marketplace policies, and competitive landscape; act proactively to adapt
• Ensure compliance with regulations and company’s ethical and transparency standards in digital operations
• Utilize web analytics and data insights to identify opportunities for optimization and make data-driven decisions to enhance the online shopping experience.
• Develop and implement a comprehensive risk management strategy to identify, assess, and mitigate potential risks related to e-commerce operations. This includes conducting regular risk assessments, developing contingency plans, and ensuring that the e-commerce platform is resilient to disruptions such as cybersecurity threats, supply chain issues, and market fluctuations.
• Foster a culture consistent with Schumacher’s purpose, core values and strategic anchors.
• Regular attendance is an essential function of the job.
• Other duties as assigned.

Requirements:

Required Skills/Abilities

• Experience across multiple platforms: Shopify, Magento, Amazon Seller Central, etc.
• Strong analytical skills and experience with conversion rate optimization, SEO, A/B testing
• Proficiency in analytics and BI tools (Google Analytics, Tableau, Excel, SQL)
• Demonstrated experience managing digital marketing campaigns and budget
• Excellent leadership and cross functional collaboration abilities
• Product category familiarity—battery maintenance, automotive—is a plus
• P&L ownership and vendor negotiation experience
• Strategic thinker with hands on expertise in execution
• Data driven decision maker who balances analytics with customer insight
• Strong communicator and influencer across senior leadership and business units
• Adaptable leader in a fast moving, growth focused environment
• Familiarity with e-commerce regulations, data privacy requirements, and online payment systems.
• Strong negotiation and vendor management skills.
• Committed to ethical business conduct and mentorship culture—aligned with Schumacher’s values.

Qualifications

• Education: bachelor’s degree in marketing, business, e-commerce, or a related field. A master's degree preferred.
• Experience: 7+ years’ in e-commerce leadership roles with proven revenue growth.
• Internal applicants: 6+ months successful demonstration of current position responsibilities, approval from current manager, and a relevant combination of education, continuing education, and experience.
• Candidates who do not meet the specified educational or experience requirements but possess equivalent qualifications and relevant experience may be considered for this position. The company will assess candidates on a case-by-case basis to determine their suitability for the role based on their overall qualifications, skills, and demonstrated capabilities. The decision to consider education and experience equivalencies will be at the sole discretion of the hiring team and will comply with applicable laws and regulations.

This is a summary of the primary accountabilities and requirements for this position. The company reserves the right to modify or amend accountabilities and requirements at any time at its sole discretion based on business needs. Any part of this job description is subject to possible modification to reasonably accommodate individuals with disabilities. Equal Opportunity Employer/Veterans/Disabled. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please call 682-348-3360 or email careers@schumacherelectric.com.