Director, Marketing GSM

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at

Job Function : Marketing

Job Sub Function : Strategic Marketing

Job Category : People Leader

All Job Posting Locations :

Cincinnati, Ohio, United States of America

Job Description

Johnson & Johnson is recruiting for a Director, Marketing GSM to join our MedTech Surgery business located at our Cincinnati, OH site.

Li-Hybrid

About Surgery

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting!

Your unique talents will help patients on their journey to wellness. Learn more at

The MedTech Surgery organization brings together Ethicon’s market-leading surgical portfolio and the Robotics & Digital Solutions portfolio. Our organizational structure includes : Wound Closure & Healing and Biosurgery, Endo Mechanical and Energy, OTTAVA (Surgical Robotics), MONARCH (Flexible Robotics), and MedTech Digital.

Key Responsibilities

Direct, mentor, and develop managers and senior contributors within a matrixed, multi-regional environment, fostering a culture of excellence and continuous learning.

Design, implement, and evaluate strategic objectives to advance the global advanced energy platform, aligning with the company's vision for surgical care.

Lead cross-functional collaboration with finance, medical, research and development, supply chain, and regional marketing teams to create and implement comprehensive go-to-market strategies for advanced energy solutions.

Lead portfolio management activities that enrich the customer experience, empower marketing and sales teams, and drive improvement in key performance indicators.

Lead portfolio short-term and long-term forecasting initiatives in partnership with country marketing, demand planning, finance, and supply chain teams.

Oversee development of new surgical specialty evidence that demonstrates the unique value of our advanced energy products within targeted surgical specialties, ensuring alignment with worldwide marketing teams and key stakeholders.

Develop new policies and procedures that support the launch, penetration rates and lifecycle management of Advanced energy products, working closely with regional partners, operations, and product development teams.

Lead gross profit (GP) improvement initiatives in collaboration with regional partners, ensuring that GP growth is established as a key performance indicator (KPI) and is consistently measured and tracked monthly.

Communicate and implement customer acquisition and retention strategies, maximizing new technologies and market insights to strengthen our market leadership in advanced energy.

Engage with customers and key opinion leaders (KOLs) to develop actionable insights on the value of our advanced energy portfolio, using supporting evidence to identify new differentiation opportunities.

Collaborate with marketing and education partners to elevate brand, product, and procedural knowledge across our global customer base.

Represent Global Strategic Marketing in setting organizational standards and communicate initiatives to internal teams and external partners, serving on core stakeholder teams to drive business impact.

Proactively creates a purpose driven environment by aligning Johnson & Johnson’s Credo and Leadership Imperatives with the strategies and goals of the team and enterprise.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related discipline; MBA or advanced degree preferred.

10+ years of experience in marketing or a related field.

Proven track record of managing cross-functional, global teams

Strong leadership, communication, and influencing skills across levels and functions.

Data driven marketer who is strategically minded and comfortable with ambiguity.

Strong analytical, communication, and stakeholder engagement skills, with experience building strategic partnerships in hospital or clinical settings.

Experience leading vendor management and business development in medical technology.

Deep understanding of Market Analytics, Brand Strategy, Pricing Strategy, and Evidence Generation Strategy.

Preferred Experience

7+ years of progressive experience in strategic marketing within medical devices or healthcare.

5+ years of people management experience with demonstrated experience building high performing teams.

Demonstrated expertise in launching and growing advanced surgical or energy technologies, preferably at a global scale.

Extensive experience in portfolio management and short / long-term forecasting, particularly within the medical device sector.

Advanced analytical skills with a proven ability to interpret complex data and drive strategic decision-making.

History of successfully leading global teams and managing multi-regional projects.

Experience in launching global products and managing their lifecycle across diverse markets.

Direct experience with surgical energy devices is highly desirable and will be considered a strong asset.

Benefits Summary

Employees and / or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs : medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.

Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).

This position is eligible to participate in the Company’s long-term incentive program.

Employees are eligible for the following time off benefits :

Vacation – up to 120 hours per calendar year

Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year

Holiday pay, including Floating Holidays – up to 13 days per calendar year

Work, Personal and Family Time - up to 40 hours per calendar year

Additional information can be found through the link below!

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via Internal employees contact AskGS to be directed to your accommodation resource.

Required Skills

Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management {+ 4 more}

Preferred Skills

Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management {+ 4 more}

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