Support Manager Of in the day-to-day planning, coordination and execution of Retail Prototype to drive project objectives
Ensure seamless execution of all Prototype deliverables within the overall Proposed Timeline
Capture and provide feedback on Creative Concepts / Tests and share recommendations with Customer Experience Team Leaders
Work in the gray and respond to evolving project needs based on feedback from stakeholders
Interpret and apply consumer insights to inform creative briefs and / or concept feedback
Oversee project communications in Workfront project management Tool
Act as a project resource for the Creative Team to provide context, clarity and feedback on a wide variety of deliverables
Conduct competitive visits and / or signage audits and attend store walkthroughs as needed
Coordinate and maintain the marketing budget associated with area of responsibility
Act with agility and speed to address feedback and direction from Executive Leaders
Document, organize and upload all relevant briefs and files in Teams and Workfront
Qualifications
Bachelor’s degree in marketing, communications, or related field required
5-10 years’ retail marketing experience preferred; ad agency or client-side advertising experience is a plus
Agile and results-driven with an ability to multi-task in a fast-paced, collaborative environment, adhere to deadlines, and provide follow-up to ensure completeness and quality
Experience evaluating creative and providing feedback to Creative teams
Exceptional organizational and time management skills with strong attention to detail, experience in Workfront a plus
Ability to think critically, proactively problem-solve, and work in the grey, examining situations through logic to drive solutions and a path forward
Excellent communication (written and oral) and people skills; ability to build relationships, interact professionally and comfortably, and express ideas, direction, and feedback with clarity
A team player who collaborates well and enjoys building relationships with partners across multiple disciplines with the ability to navigate different team dynamics
Proficient in Teams and Microsoft applications
Interest in the fashion industry and / or off-price / retail business is a plus
Ability to work a hybrid schedule in Framingham, and visit select local stores as needed
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Marketing Manager • Framingham, MA, US
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