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VP, Marketing Operations
VP, Marketing OperationsAlphaSense • Buffalo, NY, US
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VP, Marketing Operations

VP, Marketing Operations

AlphaSense • Buffalo, NY, US
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  • [job_card.full_time]
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VP, Marketing Operations

The world's most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients' own research content. The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

Location : NYC or Remote US

Reports to : Chief Marketing Officer

AlphaSense Marketing is a revenue and pipeline-focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, website, content marketing, and events. At our core, we're here to support AlphaSense's growth, which we do by contributing to pipeline and revenue; developing a brand that's widely known to the markets we serve; and encouraging user engagement both within our product and with our brand.

AlphaSense is seeking a world-class VP of Marketing Operations, responsible for the scaling of the systems, processes, and data infrastructure that power our marketing engine. You will own our end to end marketing workflows and tech stack innovation, with a particular focus on integrating Digital & AI-driven tools and processes that elevate how we generate demand & engage prospects.

Operational Strategy & Leadership

  • Own the change management of transitioning legacy infrastructure into best-in-class digital & AI-forward frameworks.
  • Lead and scale the marketing operations function to support our new business revenue growth targets and global expansion.
  • Provide strategic insights and operational planning in the expansion of our customer marketing motions.
  • Partner with Sales, Finance, and Product to ensure seamless revenue operations alignment and driving cross-functional accountability.

Technology & Process

  • Drive the adoption of AI-enabled marketing tools to modernize workflows, automate manual tasks, and increase personalization.
  • Build and uplift the execution of an abundance of cross-channel, multi-touch marketing programs designed to drive mass-scale awareness, engagement, and conversions. These programs will span various channels, including paid, email, socials, and content.
  • Implement scalable workflows for the optimization of data management, accuracy, governance & cleanliness.

    • Team Leadership & Development

  • As a member of the Marketing Leadership team you will serve as a voice of operational excellence and AI adoption within the marketing org.
  • Lead and mentor a high-performing marketing operations team.
  • Foster a culture of innovation, accountability, and continuous improvement.
  • Provide structured growth opportunities, training, and exposure to best practices which deepen your team's expertise.

    • Characteristics

  • 15+ years of experience in operational roles
  • Data-driven and analytical
  • Highly motivated, builder of systems at scale
  • Strong manager of people
  • Foster a culture of teamwork and continuous improvement.
  • Collaborative, excellent cross-functional leader
  • Strategic thinker

    • Experience

  • History of leading and developing a high functioning marketing operations organization
  • Deep understanding of demand generation, pipeline management, and revenue attribution models
  • Experience evaluating and deploying enterprise-level martech solutions across the funnel.
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