Performance Marketing Specialist

Performance Marketing Specialist

At Bestway USA, our passions and innovations come to life thanks to the people who work here. We value diversity and believe that different backgrounds, ideas, and perspectives help us spread happiness and create a culture of positivity. We embrace flexibility and many of our positions offer a hybrid work-from-home schedule. Bestway USA was selected as one of the top companies to work for in Arizona for 5 consecutive years, most recently in 2025! We generously start all employees with at least 20 days of paid time off annually and at least 14 paid holidays. We are a hard-working, casual, dog-friendly company (yes, your polite and playful pup is always welcome at our office!). We invest in our employees' - and their families' - health; we believe this is part of your total compensation, so we strive to keep employee costs low and contribute thousands each year to every plan's premium. Our Core Values of Respect, Recognition, Accountability, Leadership, and Communication guide our decision making, how we engage with others, and how we lead our teams.

The Performance Marketing Specialist serves as a point of contact for Bestway's retail media agency, ensuring smooth collaboration, timely delivery of creative assets, and effective execution of campaigns across major retail platforms. Beyond agency management, this role will be responsible for daily monitoring and optimization of Google PPC campaigns, refreshing e-commerce storefronts, supporting reporting and analytics, and assisting with SEO and data insights. The Performance Management Specialist will play a critical role in bridging external partners with internal teams (sales, project management, creative services) while driving performance across retailers such as Amazon, Walmart, Target, Costco, Sam's Club, and BestwayUSA.com.

Essential Functions : Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Retail media management (oversee paid advertising within retailer-owned platforms (e.g., Walmart Connect, Amazon Advertising, Target Roundel, Criteo)). Optimize ads that appear directly on retailer websites and apps. This role is heavily focused on launching, monitoring, optimizing, and reporting on these retail media campaigns. Manage campaigns with retail media platforms (Walmart Connect, Amazon Advertising, PacView, Target, Costco, Sam's Club)
• Coordinate creative needs with project management and creative services teams (imagery, video, copy)
• Ensure timely delivery of assets and alignment with campaign objectives
• Document and distribute meeting notes from monthly sales / agency
• Execute, monitor, and optimize retail media campaigns across retailer media networks (Walmart Connect, Amazon Advertising, Target Roundel, Criteo, Pacvue, etc.) Track performance metrics and provide actionable insights to the Digital Marketing Manager
• Refresh creative assets and execute quarterly / seasonal updates for Amazon, Walmart, Target, and BestwayUSA.com brand stores
• Ensure new SKUs are updated with appropriate creative and promotional content
• Coordinate creative needs for product promotions with project management and creative services teams (imagery, video, copy)
• Assist in compiling monthly, annual, and year-to-date reports for retail media and digital advertising performance
• Support the creation of reporting documents for internal stakeholders
• Provide campaign performance insights to the Digital Marketing Manager
• Pull data from Google Search Console and SEMrush for keyword research and performance tracking
• Share findings with the manager and execution teams to inform strategy
• Support "Shop Now" campaigns across Facebook, Instagram, and TikTok (BestwayUSA.com and 3P)
• Monitor campaign performance daily and execute optimizations based on pacing, ROAS, conversion rate, and retailer-specific KPIs

Competencies :

Required Education and Experience :

Bestway (USA) Inc. is proud to be an Equal Opportunity Employer. All employment decisions at Bestway will be based on merit, qualifications, and abilities. We do not discriminate upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.