Senior Vice President/Vice President, Marketing, Hospitality Cloud

Overview:

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Senior Vice President/Vice President, Marketing role

As Senior Vice President/Vice President, Marketing, you’ll join our global team of 300+ marketers, to drive our marketing strategy and accelerate growth in our Hospitality Cloud division. You will bring deep expertise in the hospitality industry to help Cvent deliver value to this special customer set. This highly visible role serves as a member of the Global Marketing Leadership Team and is responsible for leading the development and execution of marketing strategies that deliver business objectives

In This Role, You Will:

• Serve as the Operating Model Lead for marketing, acting as a key architect of Cvent’s marketing strategy for the Hospitality Cloud business.
• Deeply understand hospitality market trends, customer needs, and buyer segments, including hotels, hotel management chains, convention/visitor bureaus and unique venues, and translate these insights into actionable marketing strategies.
• Own and drive the achievement of bookings quotas through the design and execution of innovative brand positioning, packaging strategies, and go-to-market motions in close collaboration with Sales and Product Management.
• Oversee the execution of strategic customer marketing initiatives in close collaboration with Customer Success to improve customer satisfaction, retention, advocacy and account expansion.
• Provide matrix leadership and oversight to cross-functional marketing teams (including Product Marketing, Demand Generation, Sales Enablement, Brand/PR, Events, Marketing Operations, Customer Marketing and others) to ensure alignment and execution of marketing initiatives. These functions will report “dotted line” into this leader with a clear accountability and performance measures.
• Partner with Product Management, Sales, and other Marketing teams to identify growth opportunities and bring new and existing products and solutions to market.
• Lead the cross-functional execution of marketing strategies, emphasizing data-driven differentiation, value propositions, and effective messaging and positioning.
• Develop and maintain segment-based marketing plans designed to drive bookings, customer expansion, and retention.
• Evangelize Cvent’s products and platform to internal and external audiences, including Sales, channel partners, industry analysts, and others.
• Drive the necessary business inspection “rhythms” and accountability that meets or exceeds the measurable outcomes that have been defined.
• Drive continuous learning and operational excellence in the areas of people, systems, process (including AI) optimization.
• Use data and analytics to measure results, inform decision-making, and optimize strategy.

Here's What You Need:

• Bachelor’s degree in marketing, business, or a related area; MBA is a plus.
• 15+ years of experience in marketing or related functions, with a proven track record of driving strategy and delivering results in a matrixed environment.
• Demonstrated experience marketing to hotels, hotel management chains, convention/visitors’ bureaus and/or unique venues is required.
• Deep understanding of the diverse personas, challenges, and business models of the hospitality industry.
• Experience working in the hospitality industry is a preferred plus.
• Strong executive presence and influence, with a history of building consensus and driving execution across cross-functional teams.
• Experience supporting integrated go-to-market motions, including demand generation, sales, channel, and services.
• Outstanding written and verbal communication skills, with the ability to translate complex concepts into clear, actionable strategies.
• Ability to bring a “growth mindset” to your leadership role with a hunger to work in a fast paced, intrapreneurial environment.
• Data-driven approach to measuring results and informing strategy.
• Experience exploring (and thirst to continue) how creative, responsible use of AI can improve internal productivity and customer experience.

• Serve as the Operating Model Lead for marketing, acting as a key architect of Cvent’s marketing strategy for the Hospitality Cloud business.
• Deeply understand hospitality market trends, customer needs, and buyer segments, including hotels, hotel management chains, convention/visitor bureaus and unique venues, and translate these insights into actionable marketing strategies.
• Own and drive the achievement of bookings quotas through the design and execution of innovative brand positioning, packaging strategies, and go-to-market motions in close collaboration with Sales and Product Management.
• Oversee the execution of strategic customer marketing initiatives in close collaboration with Customer Success to improve customer satisfaction, retention, advocacy and account expansion.
• Provide matrix leadership and oversight to cross-functional marketing teams (including Product Marketing, Demand Generation, Sales Enablement, Brand/PR, Events, Marketing Operations, Customer Marketing and others) to ensure alignment and execution of marketing initiatives. These functions will report “dotted line” into this leader with a clear accountability and performance measures.
• Partner with Product Management, Sales, and other Marketing teams to identify growth opportunities and bring new and existing products and solutions to market.
• Lead the cross-functional execution of marketing strategies, emphasizing data-driven differentiation, value propositions, and effective messaging and positioning.
• Develop and maintain segment-based marketing plans designed to drive bookings, customer expansion, and retention.
• Evangelize Cvent’s products and platform to internal and external audiences, including Sales, channel partners, industry analysts, and others.
• Drive the necessary business inspection “rhythms” and accountability that meets or exceeds the measurable outcomes that have been defined.
• Drive continuous learning and operational excellence in the areas of people, systems, process (including AI) optimization.
• Use data and analytics to measure results, inform decision-making, and optimize strategy.

• Bachelor’s degree in marketing, business, or a related area; MBA is a plus.
• 15+ years of experience in marketing or related functions, with a proven track record of driving strategy and delivering results in a matrixed environment.
• Demonstrated experience marketing to hotels, hotel management chains, convention/visitors’ bureaus and/or unique venues is required.
• Deep understanding of the diverse personas, challenges, and business models of the hospitality industry.
• Experience working in the hospitality industry is a preferred plus.
• Strong executive presence and influence, with a history of building consensus and driving execution across cross-functional teams.
• Experience supporting integrated go-to-market motions, including demand generation, sales, channel, and services.
• Outstanding written and verbal communication skills, with the ability to translate complex concepts into clear, actionable strategies.
• Ability to bring a “growth mindset” to your leadership role with a hunger to work in a fast paced, intrapreneurial environment.
• Data-driven approach to measuring results and informing strategy.
• Experience exploring (and thirst to continue) how creative, responsible use of AI can improve internal productivity and customer experience.