Sr. Director, Communications

The senior director for communications serves as a senior leader within University Communications, overseeing UNCG’s editorial strategy and execution across institutional channels. Reporting to the vice chancellor for strategic communications, the senior director leads the University’s content strategy, manages the editorial process, and ensures messaging is coordinated, timely, and aligned with institutional priorities.

This role is responsible for integrating innovative practices and emerging technologies—including generative AI tools—into editorial workflows to improve efficiency, increase audience engagement, and enhance storytelling. The senior director manages and mentors communications staff, provides senior-level writing and editing, coordinates with the senior director for marketing on content calendars and visual asset needs, and leads high-profile communications initiatives. The role also oversees major content rollouts, maintains University editorial guidelines, and serves as a key member of the University’s crisis communications team. Minimum Qualifications

• Relevant post-baccalaureate degree required with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field.
• For candidates demonstrating comparable professional backgrounds, will accept a relevant undergraduate degree and five years or greater of relevant experience in substitution.

Additional Required Certifications, Licensures, and Certificates Preferred Qualifications

• Demonstrated ability to lead content strategy and manage complex editorial workflows.
• Superior writing, editing, and verbal communication skills.
• Experience coordinating with marketing and creative teams on integrated campaigns.
• Strong interpersonal skills and the ability to work collaboratively across units.
• Understanding of AI tools and their application in communications workflows, with the ability to integrate them thoughtfully and strategically.
• Flexible nature, with the ability to adapt quickly in a fast-paced environment.
• Experience in higher education or a large, complex organization.
• Proficiency with content management systems, editorial calendars, and digital publishing tools.
• Experience managing issues and participating in institutional crisis response.
• Experience supervising and mentoring staff.