Word Press Developer

WordPress Developer

Responsibilities

Develop, customize, and maintain WordPress websites using themes, plugins, and custom code.

Collaborate with designers and marketing teams to implement new features and improve UX/UI.

Optimize site performance, SEO, and responsiveness across all devices.

Manage and implement Git-based workflows (e.g., Bitbucket, GitHub pipelines) for code deployment and version control.

Manage, update, and deploy shared UI components and applications (e.g., custom calculators) built with React and styled with Tailwind CSS, ensuring consistency and performance across all embedded WordPress properties.

Manage WordPress internalization (i18n) and localization (l10n) efforts for themes and plugins. (Poedit)

Implement and manage tracking via Google Tag Manager, including:

Setting up and troubleshooting GTM containers and triggers.

Integrating pixels for Facebook/Meta, Google Ads, TikTok, LinkedIn, etc.

Custom event tracking (e.g., form submissions, eCommerce events, scroll tracking).

Ensure accurate data collection and support marketing attribution models.

Conduct website testing, debugging, and QA for all releases and deployments.

Stay up to date with WordPress and tracking/analytics best practices.

Requirements

3+ years of experience in WordPress development.

Proficient in PHP, HTML5, CSS3, JavaScript, and MySQL.

Experience building custom WordPress themes and plugins.

Experience in the setup, administration, and development within a WordPress Multisite environment.

Proven knowledge of the architecture and development best practices for the WordPress Block Editor (Gutenberg), Full Site Editing (FSE), and custom block development (using React/JavaScript).

Experience with headless WordPress implementation using REST API or GraphQL.

Implement modern JavaScript bundling and transpilation using tools like Webpack or Vite to optimize delivery and performance of custom scripts.

Deep understanding of GTM, GA4, and pixel integration (Meta, Google Ads, etc.).

Familiarity with server-side tagging, data Layer, and custom event tracking.

Strong troubleshooting and debugging skills.

Knowledge of performance optimization tools and techniques (e.g., caching, image optimization)