Lifecycle Marketing ManagerVirtualVocations • Oakland, California, United States
Lifecycle Marketing Manager
VirtualVocations • Oakland, California, United States
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]
A company is looking for a Lifecycle Marketing Manager.
Key Responsibilities
Develop and manage the lifecycle marketing strategy across various channels, aligning with business goals
Oversee the execution of automated campaigns and testing strategies to optimize performance
Lead cross-functional alignment to enhance the customer journey and improve product adoption
Qualifications
Bachelor's degree required; advanced degree preferred
7-10 years of experience in lifecycle marketing or CRM, preferably in regulated industries
Expertise with marketing automation platforms like Braze or Salesforce Marketing Cloud
Strong HTML skills; SQL proficiency preferred
Proven ability to influence cross-functional teams and lead strategic initiatives
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